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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

New consumer durable brand choice : modeling multiattributeutility, risk, and dyanmics

January 1985 (has links)
by John H. Roberts and Glen L. Urban. / "The Marketing Center." / Bibliography: p.41-44.

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