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A price response model developed from perceptual theoriesJanuary 1989 (has links)
Gurumurthy, K., John D.C. Little. / "June, 1989." "Revised version of a paper originally presented at the Marketing Science in Dallas, March 1986, under the title 'A pricing model based on perception theories and its testing on scanner panel data'." / Includes bibliographical references (leaves 22-24).
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