香港一直被視為一個優秀的國際金融中心。金融業不僅為香港經濟發展的成功作出重大貢獻，同時也產生過多的廢物和污染物，耗盡天然資源。較富裕的金融業專才既是該行業的支柱，他們的行為對社會構成了重大影響。因此，他們的回收行為，減少駕駛和購買綠色產品對改變社會環保現狀有重要作用。 / 過往研究發現，個人價值，對環境的信念，社會規範，心理因素和位置因素對環保行為有一定影響。本研究採用定量和定性的方法重新審視它們的關係。首先向涉及積極財富創造的金融業專才發出二百六十份問卷結構性問卷，然後進行了十次深入訪談，旨在找出他們對回收，駕駛和購買綠色產品的想法和行業的潛規則。研究結果發現，香港的金融專才有良好的環保知識和信念。他們的環保行為會受到某些行業特殊因素所影響，包括較高的馬基維利主義，社會規範個人價值觀，信念和規範和不同類型的行為成本。深入訪談進一步發現，工作效率和長工時也妨礙他們的環保行為。本研究認為促進金融業內環保行為的成功在於以人為本的方法和企業政策的實行。 / Hong Kong has been considered as an excellent international financial center. Finance sector not only greatly contributes to the success of economic development of Hong Kong, but it also depletes the natural resources by producing excessive waste, creating pollutants by driving during the course. The active role of recycling, reduced driving and buying green products of affiuent individual financial profession is essential to change the status-quo and to save the environment as they are the pillars of the sector and their behavior poses a significant influence on the society. / Previous studies indicated that value, belief, norm, psychological factors, job nature and positional factors may contribute to the environmental behavior. This study employs both quantitative and qualitative methods to examine their relations. 260 structured questionnaires were distributed to financial professions involved in active wealth creation, followed by 10 in-depth interviews aimed at finding out the hidden thought of financial professions towards recycling, driving and buying green products.Results indicate that financial professions in Hong Kong have a good environmental knowledge and positive environmental belief. Certain sector specific factors, including high Machiavellianism level, subjective norm, personal values, belief and norm, and different types of cost have a substantial effect on the environmental action.In-depth interviews further demonstrate that efficiency-oriented job nature and long working hour hinder their environmental action. It is suggested that the success of promoting pro-environmental behavior in financial sector lies in humanity approaches and corporate policy. / Lui, Sau Kwan. / Thesis M.Phil. Chinese University of Hong Kong 2014. / Includes bibliographical references (leaves 177-185). / Abstracts also in Chinese. / Title from PDF title page (viewed on 11, October, 2016). / Detailed summary in vernacular field only. / Detailed summary in vernacular field only.