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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Повышение привлекательности HR-бренда строительной компании как результат внедрения внутриорганизационного маркетинга : магистерская диссертация / Increasing the attractiveness of the HR brand of a construction company as a result of the introduction of intra-organizational marketing

Кудинова, Л. А., Kudinova, L. A. January 2024 (has links)
In this paper, the development of theoretical provisions for increasing the attractiveness of the HR brand of a construction company through the introduction and development of intra-organizational marketing is carried out. / В данной работе проводится развитие теоретических положений повышения привлекательности HR-бренда строительной компании посредством внедрения и развития внутриорганизационного маркетинга.
MASTER'S THESIS
HR BRAND
HR BRAND ATTRACTIVENESS
INTRA-ORGANIZATIONAL MARKETING
STAFF SATISFACTION
CONSTRUCTION COMPANY
HR-БРЕНД

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