by Cheung Ngai, Zhang Feng, Zhang Jiong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (leaves 47). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Overview of Haier's Performance --- p.3 / Chapter II. --- DIVERSIFICATION --- p.9 / Chapter III. --- HAIER'S DIVERSIFICATION --- p.13 / Diversification History --- p.15 / Benefits and Motives of Diversification --- p.18 / Related and Unrelated Diversification --- p.23 / Outcomes of Related and Unrelated Diversification --- p.26 / Financial Data Analysis of Haier's Diversification --- p.29 / Financial Data Analysis of Haier's Internationaliztion --- p.32 / Possible Reasons --- p.35 / Chapter IV. --- CONCLUSIONS AND SUGGESTIONS --- p.40 / APPENDIX --- p.45 / BIBLIOGRAPHY --- p.47