This dissertation is the Health Food Act and the marketing research. For the biotechnology industry.Questions and Advertising and Labeling¡Aand penalty of the Health Food ACT. The major finding are as follows¡G 1. There are gaps among the common consumers. 2. To modify the Health Food Act that produces maxium output. 3. To popularige the Health Food Act and to safeguard consumers. 4. Corporations should improve the information on products and provide quality services and employ professional managers. 5. To consider the United States and Japan model¡Ato increase the Competitivenese in the world.