Energy efficiency in the operation of buildings is becoming increasingly important with a growing emphasis on sustainability and reducing environmental impacts of irresponsible energy usage. Improvements have been made both on the technology side of energy efficiency and on the human behavior side. However, when changing human behavior, it is critical to find energy conservation measures that will maintain comfort for occupants. This paper analyzes how this can be done by implementing a modulating temperature schedule based on the concept of alliesthesia, which states that pleasure is observed in transient states. EnergyPlus simulations were used to show that in cooling applications, this type of scheduling can produce significant energy savings. However, energy savings are not predicted for the same type of scheduling for heating applications. Thermal comfort was examined with a cooling experiment and a separate heating experiment, each lasting 45 minutes and taking place during the corresponding season. The experiments showed that modulating temperatures can cause occupants to experience more pleasure than if the temperature remained constant in a cooled space, whereas modulating temperatures had a negative impact on comfort relative to the constant temperature in the heated space. This presents evidence for an ideal opportunity for cooling applications by implementing modulating temperature schedules: an increase in thermal pleasure accompanied by a decrease in cooling energy.