The purpose of this study is to investigate whether a need for seasonal workers in the tourism industry in Hemavan risk creating a lock-in effect for the resort. As seasonal workers do not reside permanently in the locality they are not in the local database and it is difficult to find complete statistics on them. Therefore tourism companies in Hemavan have been contacted and asked to share information regarding their use of seasonal employees and what their remaining workforce look like. The study is written from a business perspective, focussing on Hemavans needs of seasonally workers. However, there are some companies that are more dependent on seasonal labour than others. Therefore, some companies perform better without seasonal workers than other companies. All businesses in the tourism industry in Hemavan are interdependent. If a company is having problems with, for example getting enough seasonal workers during the high season, it will affect all companies within the industry in one way or another. Therefore, it is important to have cooperation between the companies to create a sustainable experience as possible for the tourists. Unemployment affects firms’ labour supply by less locals to hire as permanent employees. The average age of the resort also provides restrictions on labour. With an aging population, the shortage of workers take place at an early stage due to retirement. Hence there is a need for development.  Will Hemavan succeed in managing local development or are they "forced" to use seasonal workers because the low population density and an aging population?

Destination governance has emerged as a very important issue in local and regional development in Sweden. The article investigates the pattern in which local tourism governance operates based on a single case study of the ski resort of Hemavan and Tärnaby, and evaluates the effectiveness of this governance pattern on local tourism development according to a six-measurement criteria scale. A semi-structured interview approach with open-ended questions was used in this paper. Ten respondents were interviewed in Hemavan and Tärnaby, and they are representatives from both private and public sector. In the concluding section, the results are developed into an evaluation and analysis concerning how the characteristics of the local DMO matter in terms of its governance effectiveness. The results indicate that overall the DMO is an effective form by organizing various actors with mutual resource dependencies. However, the uneven balance of power between Tärnaby and Hemavan, as well as between various network participants, is hard to reconcile, which may strongly influence their governance effectiveness. / Managing Heritage Assets as Tourism Products - The case of the World Heritage of the Falun Copper Mine

<p>Studien handlar om en destination i den svenska fjällvärlden som består av två närbelägna orter. Aktörerna är flera och av olika storlekar, destinationsmarknads-föringen har därigenom flera utmaningar att hantera och beakta då värderingar och intressen är åtskilda. De två orterna är olika till karaktären och medan den ena orten utvecklas gör den andra orten inte det lika starkt. Orterna tillsammans sänder ut en rad olika budskap genom olika marknadsföringsinsatser som sammantaget inger en diffus bild av destinationen och de olika avsändarna.</p><p>En destination som inte gemensamt samarbetar och koordinerar sina marknadsföringsinsatser sänder ut en diffus bild till både besökare och investerare. En destination som består av flera aktörer är i stort behov av såväl samarbete som konkurrens – på ett positivt och inte destruktivt sätt. För att kunna ta ansvar för situationen som fallstudien påvisar krävs gemensamma insatser av de tre stora aktörerna vilket bör kännetecknas av; samverkan, organisering, identitetsskapande och en gemensam och tydlig destinationsmarknadsföring.</p> / <p>This research study is about a destination in the Swedish world of mountains that consists of two resorts close to each other. The operators’ sizes vary and the destination has thereby many challenges to handle and to take into consideration when values and interests are separate. The two resorts are not alike and while one place is developing the other one does not in the same fast way. Together the two resorts are sending different messages in marketing which all together creates a diffuse image to visitors and investors.</p><p>A destination that does not cooperate internally or coordinates their marketing efforts communicates a diffuse image to visitors as well as potential investors. A destination that consists of many operators is in great need of cooperation, but also competition – in a positive and not destructive way. To take responsibility for the situation that this case study points out common efforts by the three large operators of the destination are needed. The efforts should be distinguished by collaboration, organizational work, identity work and clear destination marketing.</p>

Studien handlar om en destination i den svenska fjällvärlden som består av två närbelägna orter. Aktörerna är flera och av olika storlekar, destinationsmarknads-föringen har därigenom flera utmaningar att hantera och beakta då värderingar och intressen är åtskilda. De två orterna är olika till karaktären och medan den ena orten utvecklas gör den andra orten inte det lika starkt. Orterna tillsammans sänder ut en rad olika budskap genom olika marknadsföringsinsatser som sammantaget inger en diffus bild av destinationen och de olika avsändarna. En destination som inte gemensamt samarbetar och koordinerar sina marknadsföringsinsatser sänder ut en diffus bild till både besökare och investerare. En destination som består av flera aktörer är i stort behov av såväl samarbete som konkurrens – på ett positivt och inte destruktivt sätt. För att kunna ta ansvar för situationen som fallstudien påvisar krävs gemensamma insatser av de tre stora aktörerna vilket bör kännetecknas av; samverkan, organisering, identitetsskapande och en gemensam och tydlig destinationsmarknadsföring. / This research study is about a destination in the Swedish world of mountains that consists of two resorts close to each other. The operators’ sizes vary and the destination has thereby many challenges to handle and to take into consideration when values and interests are separate. The two resorts are not alike and while one place is developing the other one does not in the same fast way. Together the two resorts are sending different messages in marketing which all together creates a diffuse image to visitors and investors. A destination that does not cooperate internally or coordinates their marketing efforts communicates a diffuse image to visitors as well as potential investors. A destination that consists of many operators is in great need of cooperation, but also competition – in a positive and not destructive way. To take responsibility for the situation that this case study points out common efforts by the three large operators of the destination are needed. The efforts should be distinguished by collaboration, organizational work, identity work and clear destination marketing.