The aim of this dissertation was to research the field of production design as a sustainable heterotopic image during the various phases of film production. As production topic, The Lorax (Seuss 1971) was explored for its continuing relevant message of warnings against avarice. To provide the production with zeitgeist, the local Pretoria context was implemented to portray this universal narrative message. Information on production design is limited and inadequate. Sources ignore the influences and potential of production design behind the camera lens, which can be quite profound. Production design is influenced by the location and the location is influenced by the production design. Filmic structure and the traditional production design process were researched to provide a structure for the design process. To design the production, film industry conventions were employed with influences from the field of interior architecture. The result of the research is the first step to an inclusive look at production design and its place in the film industry, as well as in society. The result of the design process is a preproduction design package that can be handed over to production companies for further development. In order to complete a production design, the production designer needs a support network of various departments and resources. This dissertation, as the attempt of an individual, is a step to recognize the full potential of the field of production design, by means of a practical example – The Heterotopic Production Design for The Lorax. / Dissertation (MInt(Prof))--University of Pretoria, 2009. / Architecture / unrestricted