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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Evaluation of pre-purchase of technology courses from a private institution of higher education in Fortaleza / AvaliaÃÃo de opÃÃes prÃ-compra de cursos tecnolÃgicos de uma instituiÃÃo privada de ensino superior em Fortaleza

Daniel Farias Silveira 16 August 2007 (has links)
The basic necessities of consumers situated in pre â purchase stage are universal. Nevertheless, exist important cultural diferences in manners through which the consumers behaviour is brought about in the practice. Thus, the study of the consumerÂs behaviour is of total relevance in strategies determinations of marketing in an organization. On that standard, a study was developed which aimed to analyse the variables which interfere on choiceÂs decision from technological superior courses in studentÂs perception of superior private education institution in Fortaleza city. In terms of methodology which fundamented the research can be pointed out that the type of relationship among the variables in this study characterized it as descriptive, while the variables nature, on this research, had qualitative character, in its first fase and quantitative in the second one. It was Adopted the ex-post-facto outlining constituting the IES Ateneu in Fortaleza city the studyÂs aim. The dataÂs collection was acomplished in primary sources (survey) and in secondary resources (bibliographic research). The researchÂs sample was composed by 154 students in superior technological courses. The studyÂs result evidence the fact that, among the factors which most influence the option for technological graduation courses is in the first place the feeÂs price and in the second place its duration. it was also verified that the family and friends are the greatest studentÂs contributors in the moment of students choice for a teaching institution. / As necessidades bÃsicas do consumidor situadas no estÃgio de prÃ-compra sÃo universais. Existem, contudo, diferenÃas culturais importantes nas maneiras pelas quais o comportamento do consumidor se realiza. Sendo assim, o estudo do comportamento do consumidor à de total relevÃncia à determinaÃÃo de estratÃgias de marketing de uma organizaÃÃo. Nesse diapasÃo, desenvolveu-se este estudo que objetivou analisar as variÃveis que interferem na decisÃo de escolha dos cursos superiores tecnolÃgicos, na percepÃÃo dos alunos de uma instituiÃÃo de Ensino Superior privada, da cidade de Fortaleza/CE. A metodologia que alicerÃou esta pesquisa, quanto à natureza do relacionamento entre as variÃveis caracterizou-se como descritivo; quanto à natureza das variÃveis, esta pesquisa teve carÃter qualitativo, em sua primeira fase, e quantitativo em sua segunda. Adotou-se o delineamento ex-post-facto, constituindo-se a IES Ateneu, da cidade de Fortaleza/CE, o objeto de estudo. A coleta de dados foi realizada em fontes primÃrias (levantamento) e em vertentes secundÃrias (pesquisa bibliogrÃfica). A amostra de pesquisa foi formada por 154 alunos de cursos superiores tecnolÃgicos. Os resultados do estudo evidenciam o fato de que, dentre os fatores que mais influenciam a opÃÃo pelos cursos de graduaÃÃo tecnolÃgica, estÃo, em primeiro lugar, o preÃo da mensalidade e, em segundo, o tempo do curso. TambÃm, restou constatado que a famÃlia e os amigos sÃo os maiores influenciadores dos alunos no momento de decisÃo pela escolha da instituiÃÃo de Ensino Superior.

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