This study aims to cover the topic of hindrances for sustainability progression within the service industry and address contextual differences which might influence the identified hindrances. The researchers have chosen to follow a qualitative research design using a multiple case study. Data was gathered through in-depth semi-structured interviews with two MNE’s and two SME’s in the service industry and was analyzed through data reduction and careful analysis.   Through the selected methods four main findings were identified. Primarily, the absence of engaging and supportive management was seen to drastically deter sustainability progression within a business to the extent of causing a complete stagnation in several cases. Additionally, the results point towards the importance of all levels of employees within an organization. Lack of employee engagement towards sustainability was a key hinderance which could disrupt implementation over a long periods of time. Thirdly the external environment was observed to have a major role in enabling as well as hindering suitability implementation. While the external environment was seen to provide guidance and motivation for corporate sustainability, it also led to varying limitations for all identified cases. Finally, prioritization of other areas was observed to hinder sustainability temporarily until focus could revert back to the topic.