Thoughts, memories or stories are stored as images in our minds. These images are a collection of realistic as well as unrealistic pictures. They help us to experience, to communicate, and to remember. A vehicle that implies a strongly visual image is architecture. With the new century, industrial architecture became an image for power, energy, and movement But today the once blooming manufacturing industry reached a stage of transition, it is dying out Our environment, our needs, and we are constantly changing. How does this transition affect our needs, or environment, and us? Does it mean, that our images change, too? And if so, will this change affect our experiences, memories, and our communication? This thesis explores the transition by observing and influencing a distinctive architectural setting. To talk, write, discuss about an image, we need to translate it into language. The metaphor for the connection of the industrial world and power, energy, and motion is the "Dynamic Face". / Department of Architecture