Cheng Wai Man, Candy. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 65-66). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES --- p.vii / LIST OF TABLES --- p.viii / Chapter Chapter1 --- Introduction --- p.1 / The Commercial Development of Internet in the US --- p.2 / Electronic Commerce is the Trend and Area of Competition --- p.4 / The Commercial Development of Internet in Hong Kong --- p.5 / High PC Penetration Facilitates Internet Pick-up --- p.7 / Chapter Chapter2 --- Internet Industry Analysis --- p.12 / Wholesaler -- The Backbone Network Carrier --- p.13 / Target Customers / Booming Demand on Leased Circuit Service / Intensified Competition with New Entrants / Regional Opportunity is the Main Issue / Retailers -- The Internet Service Provider (ISP) --- p.16 / Large ISPs Dominate / Enlarging Service Portfolio to Remain Competitive / ISP Exerts Great Substitution Force on On-line Service / On-line Service Providers --- p.20 / Losers and Winners / ISP Substituting Conventional On-line Service / New Entrants with a Hand on Internet / Collaboration Among the IT Players to Tap on the Emerging Market / Users --- p.24 / General Users Receptive to Internet / Corporate Users Demand High End Service / Customer Needs Determine Internet Access Employed / Chapter Chapter3 --- Commercial Opportunities For Hongkong Telecom with the Rising Internet Demand --- p.30 / The Golden Goose: ISDN --- p.31 / Regional Opportunities -- Hubbing Creates Entry Barrier --- p.33 / Development of Network Security as Value Added Service --- p.34 / Network Service Consultancy --- p.36 / Chapter Chapter4 --- Threats to Hongkong Telecom with the Rising Internet Demand --- p.37 / Revenue Migration --- p.37 / Customers Switching Brand --- p.38 / Pre-empt Local Competition --- p.39 / Chapter Chapter5 --- Competitive Advantages of Hongkong Telecom --- p.41 / Huge Customer Base Speeds Up Service Adoption --- p.41 / Unchallenged Credibility --- p.42 / Expertise in Network Configuration and LAN Management --- p.42 / Expertise in Developing Security System --- p.43 / Network Resource Abundance --- p.43 / Administrative Ability to Run an Internet Operation --- p.44 / Hi-tech Infrastructure for Future Development -- IMS --- p.45 / Differentiation -- Local Access in Overseas Possible --- p.46 / Chapter Chapter6 --- Strategic Integration and Positioning of HKT to Dominate the Internet Market --- p.48 / TCSL Internet --HKT as a Backbone Network Manager --- p.48 / Target Customers / Market Potential / Internet Access / Direct Competitors / Major Customer Benefits / Pricing / Major Service Offerings / Benefits to HKT / IMS On-line -- Internet-based On-line Service Provider --- p.52 / Target Customers / Internet Access / Direct Competitors / Major Customer Benefits / Pricing / Benefits to HKT / Chapter Chapter7 --- The HKT Challenges --- p.55 / Strategically Positioning of IMS On-Line and TCSL Internet --- p.55 / Extension of Core Business -- New Venture --- p.58 / High Overhead Balancing Off Profitability --- p.61 / Business Cannibalizing Each Other --- p.62 / Chapter Chapter8 --- "Conclusion -- ""Win Win"" Situation" --- p.64 / BIBLIOGRAPHY --- p.65 / Appendix 1: Growth Rate of Internet Users --- p.67 / Appendix 2: Commercial Addresses Comprise 51% of Internet Network Registration --- p.68 / Appendix 3: Internet Service Providers in Hong Kong --- p.69 / Appendix 4: Comparison Among ISPs on Service Offerings --- p.71 / Appendix 5: Network Configuration between Customer End and HKT CSL Internet Node --- p.73

by Lam Chak Hou, Sunny, Yung Kai Tin, William. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaf 58). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / LIST OF FIGURES --- p.iii / PREFACE --- p.iv / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Study Objectives --- p.4 / Chapter II. --- APPROACHES AND METHODOLOGY --- p.5 / Approach --- p.5 / Methodology --- p.6 / Chapter III. --- THE COMPANY --- p.8 / Hongkong Telecom (HKT) --- p.8 / Subsidiaries --- p.9 / Joint Ventures --- p.11 / Chapter IV. --- EXISTING SYSTEMS --- p.12 / Real-time Online Sales Executive (ROSE) --- p.15 / Subscriber Services Control (SSC) --- p.16 / Subscriber Billing (SBS) --- p.17 / Shortfalls of existing systems --- p.19 / Chapter V. --- DRAGON PROJECT --- p.21 / Background --- p.21 / Dragon System Functional Description --- p.23 / Dragon Project Team --- p.29 / Initial Project Plan --- p.32 / Project Management Mechanism --- p.34 / Project Status --- p.36 / Chapter VI. --- PROBLEMS --- p.38 / Chapter VII. --- CONCLUSIONS --- p.43 / Chapter VIII --- RECOMMENDATIONS --- p.49 / Dragon Project --- p.49 / Package Implementation in general --- p.54 / Final Comments --- p.58 / BIBLIOGRAPHY --- p.59