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Examining the Effects of Horizontal Conflict in Regulatory Fit Theory in the Context of Performance FeedbackMiller, Andrew 17 April 2014 (has links)
This study extends Regulatory Fit Theory (Higgins, 2000) to examine horizontal regulatory fit (Scholer & Higgins, 2010) in the context of performance feedback. Participants completed the Regulatory Focus Questionnaire (Higgins et al., 2001) to measure their chronic motivational orientation, then worked on an adapted version of an in-basket task (Holmes & Hauenstein, 2012) across two sessions. Hypotheses predicted that compared to instances of non-fit, conditions of regulatory fit between chronic and situational and motivational orientations (Promotion vs. Prevention) would have a significantly greater impact on the following three outcomes: 1) Variety and Frequency of Feedback Use, 2) Feedback Recall, and 3) Attitudes toward both Feedback and the In-basket Task. Overall results supported this assertion. Participants in condition of regulatory fit engaged in a significantly greater variety of behaviors and did so more frequently than those in non-fit conditions. Additionally, participants in regulatory fit conditions had stronger positive attitudes toward feedback than those in non-fit conditions. Counter to previous research, regulatory fit did not have significant impact on feedback recall in the current study, nor did regulatory fit have a significant impact on the attitudes toward in-basket task. / Master of Science
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