The area of investigation concerns the possible uses of the Bar BF Ranch in Smithville, Missouri. The business that will ultimately lead to the greatest growth potential is sought. Two possibilities are outlined. The major finding for a growth industry is that of breeding extremely rare straight Egyptian Arabian horses. They are unequaled in classic beauty and thus possess a high profit potential as a genetic pool for the Arabian market world wide. The alternate growth concept for the Bar BF Ranch would be as a quest ranch specializing in horseback riding. The site has been approved for this use by the Dude Ranchers Association of America. The author concludes that the breeding of straight Egyptian Arabian horses will be the primary objective of the Bar BF Ranch, based upon industry findings and return of investment potential.