Thesis (M. A. in Security Studies (Homeland Security and Defense))--Naval Postgraduate School, December 2009. / Thesis Advisor(s): Bach, Robert. Second Reader: Woodbury, Glen. "December 2009." Description based on title screen as viewed on January 28, 2010. Author(s) subject terms: medical operations center, medical system, public-health system, medical surge, homeland security, integration, coordination, collaboration, emergency management, mass casualty, disaster, communications, resource management, public-health emergency, ESF-8, HSPD-21, EMS, hospitals. Includes bibliographical references (p. 123-128). Also available in print.

This study of Indiana hospital public relations professionals investigated factors predicting a person's participation in management decision-making. A telephone survey was conducted of professionals directing public relations activities in Indiana hospitals, yielding 55 usable responses.Each respondent was asked the likelihood he or she would be called on by top hospital management to help solve hospital problems, and the likelihood that his or her advice would be seriously considered when making major decisions about programs or policies. Each of the seven questions was answered using a Likert-type scale, with values assigned from 1.0 (highly unlikely) to 5.0 (highly likely). Values were averaged for a total "influence" score.A stepwise multiple regression measured the relationship between influence scores and eight variables: age, gender, salary, department size, education, manager score, technician score, and use of research and evaluation. Only the manager score, research score, and department size were found to be related to influence. / Department of Journalism

Thesis (M.H.A.)--University of Michigan, 1961.

Thesis (M.H.A.)--University of Michigan, 1957.

Thesis (M.H.A.)--University of Michigan, 1961.

Thesis (M.H.A.)--University of Michigan, 1957.

The fields of public relations and marketing are experiencing interdisciplinary assimilation, especially in the health care industry and specifically in hospitals. With the recognition of this basic trend many questions have been raised by public relations practitioners, marketers, and health care administrators dealing with present and anticipated functions of these public relations/marketing departments.To survey the status of public relations and marketing in Indiana hospitals the study's research question became: What is the status of the functions of public relations and marketing in Indiana hospitals?A questionnaire was the basic research tool in this study of the status of hospital marketing and public relations. The questionnaire included three sections: 1) hospital demographics; 2) identification of public relations and marketing functions performed; and 3) professional staff demographics. This study's universe was defined as healthcare marketing/public relations professionals in the State of Indiana and therefore drew its sample from the Indiana Society for Healthcare Public Relations and Marketing membership list, 1993.The researcher's survey findings led her to the conclusion that because marketing is such a new and powerful force in Indiana's hospital industry, it is swiftly integrating its functions into traditional hospital public relations programs and even rising to a position of primacy over traditional public relations programs. / Department of Journalism

Thesis (M.B.M. 1976) from the Department of Commerce, University of Adelaide.

Thesis (M.A. (Health Social Sciences))--Mahidol University, 2000.

Thesis (M.H.A.)--University of Michigan, 1960.