The house agency enterprises offer services for promoting the real estate sales and leasing transactions. Due to lower barriers to entry and many house agencies of network trading joining, it becomes more competitive. The main purposes of the thesis listed are to explore how to inject new business model thinking and channel strategies to find a new niche market. A.What is the development and market competition in the industry? B.How the enterprises develop business model in the competitive environment in order to obtain the source of competitive advantage? C.How the enterprises integrate the traditional and virtual channel strategies to get consumers¡¦ attention and revenues. Through the literature reaches and industry interviews, several important findings are summarized as followings: A.The ¡§Seizing the White Space¡¨ of the house agency industry includes that other enterprises has not entered, expand its business to international services, or use its core competence to related businesses. B.The enterprises must offer services for customers in the shortest time to find the correct and attractive objects and give a variety of options of the same price to help determine the value of the house, and related services. C.The traditional and virtual channel strategies of the industry render as a strong complementary relationship. Whether they¡¦re traditional or virtual channels, the industry should focus on its image and giving right services.