NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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The man, the myth: Abraham och ICA.Stig : En narratologisk jämförelse av hur patriarkrollens gestaltas, med utgångspunkt i ledarskap och maskulinitet, i Abrahamscykeln och i en nutida reklamberättelse

Idänge, Maria January 2015 (has links)
Abraham is the original patriarch. How does his leadership compare with a modern day popular culture patriarch with his roots in advertising, the shopkeeper Stig, star of the ICA advertising? The essay compares the leadership and masculinity of two male leaders from different backgrounds and settings, and discusses similiarities and differences
Abraham
patriark
ledare
ICA-Stig
maskulinitet
hegemoni

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