Digital diplomacy (e-Diplomacy), is commonly defined as the use of information and communication technology for the purposes of attaining foreign policy goals. The emerging field of digital diplomacy has been largely neglected in academic research. Also, in practice, this area has been slow to evolve compared to other areas of public service such as e-government, e-education and e-health. This research draws on the existing literature to present a novel conceptual framework that could be used to guide the implementation of e-diplomacy. A new e-diplomacy maturity framework is formulated to address the modern functions of foreign relations in today’s global environment. The e-diplomacy maturity framework is derived from the theory of growth models, the e-government maturity model, the broader literature on diplomacy and the practice of diplomacy. To validate the conceptual framework, a qualitative approach involving semi-structured interviews with diplomats and professionals from the foreign ministries of the USA, the UK and Qatar were conducted. The novelty of this research is based on the development of a conceptual framework of e-diplomacy maturity and implementation that was built around the scaffolding of conjectures that were tested to determine their validity. It can guide research scholars wishing to explore the discipline of digital diplomacy. It will also assist foreign ministries to identify the stage they have reached in deploying ICT in their diplomatic functions. This study should also provide policy makers, diplomats, ICT managers, and practitioners with a greater understanding of the stages and factors that encourage or hinder e-diplomacy implementation and maturity.

Yes / Electronic diplomacy (E-diplomacy) is the use of technology by nations to define and establish diplomatic goals and objectives and to efficiently carry out the functions of diplomats. These functions include representation and promotion of the home nation, establishing both bilateral and multilateral relations, consular services and social engagement. It encapsulates the adoption of multiple ICT tools over the Internet to support a nation’s interests in other countries while ensuring that foreign relations are improved between the countries. Given its embryonic nature, little scholarly research has been undertaken to study its influence on diplomatic functions and the various factors that influence its implementation. This paper applies the Interpretative Structural Modelling (ISM) methodological approach to identify factors that impact the implementation of e-diplomacy and to determine their causal relationship and rankings. This study applies the ISM methodology to the subject of e-diplomacy. The ISM-based model provides a framework for practitioners to aid decision-making and manage the implementation of e-diplomacy.