Made available in DSpace on 2013-08-07T18:47:10Z (GMT). No. of bitstreams: 1 000422971-Texto+Completo-0.pdf: 11451859 bytes, checksum: 44bc7be3ae741cfa3dea015f7c22c587 (MD5) Previous issue date: 2010 / This present paper presents an analisys and history of the emergence, in British Media, of the bands The Beatles and The Rolling Stones, using the agenda-setting hypothesis, framing and construction of imaginary. This study is fixed in time during the years 1963 to 1967, in England – period of emergence and media explosion of the two groups – through the covering of The Times and The Guardian. This research has the objective of finding facts in newspapers articles, based in the construction of their images, through the publication of these articles. / Análise e história do surgimento, na mídia britânica, das bandas The Beatles e The Rolling Stones, utilizando as hipóteses de agenda setting, enquadramento e construção do imaginário. O estudo fixou-se entre os anos 1963 e 1967, na Inglaterra – período de surgimento e explosão midiática dos dois grupos – vista pela cobertura dos jornais The Times e The Guardian. A pesquisa busca fatos em artigos e matérias jornalísticas da imprensa britânica, baseadas na construção de suas imagens, através da publicação dessas reportagens.