Made available in DSpace on 2015-04-14T14:41:45Z (GMT). No. of bitstreams: 1 447547.pdf: 5951342 bytes, checksum: 75b12ea4ef01214c0b9b3b82133720c5 (MD5) Previous issue date: 2013-03-13 / The Daily was the first publication of its kind exclusive for tablets. By its experience, we address convergence on journalism, through two main discussions: media convergence in the same journalistic publication, and editorial convergence, treated here as a mixture of popular and quality press. For that, we combine theoretical perspectives from culturalism and from Cultural Studies to problematize questions from the convergence culture (JENKINS, 2009), using the perspective of technology as effect (WILLIAMS, 2005) and the media language in the sphere of mediations (MART?N-BARBERO). The complexity of the comprised questions was addressed through an analysis of the product itself, qualitative interviews and the investigation of spontaneous comments about The Daily on the App Store. According to what was researched, it is proposed the configuration of a hybrid journalism in a convergent medium, perhaps in a context where the dichotomous classification between popular and quality press doesn t make sense anymore in a landscape of hybrid cultures (CANCLINI, 2003). Furthermore, we perceive that the media convergence of The Daily is still in an experimental, transitional sphere, without completeness. With the appearance of mobile technologies, digital journalism also started to aggregate mobility, bringing peculiarities and issues that may form even a new phase of digital journalism. The Daily has ceased its activities on December 15th and brought contributions to the study of convergence in journalism. / O The Daily foi a primeira publica??o de seu tipo exclusiva para tablets, e se parte dele para tratar da converg?ncia no jornalismo, atrav?s de duas problematiza??es principais: a converg?ncia de linguagens em uma mesma publica??o jornal?stica e a converg?ncia editorial, tratada aqui como uma mistura de elementos do jornalismo popular e de refer?ncia. Para tanto, colocam-se em di?logo perspectivas te?ricas do culturalismo e dos Estudos Culturais a fim de problematizar as quest?es da cultura da converg?ncia (JENKINS, 2009), atrav?s de uma perspectiva das tecnologias como efeito (WILLIAMS, 2005) e dos suportes no ?mbito das media??es (MART?N-BARBERO, 2009b). A complexidade das quest?es abarcadas foi trabalhada atrav?s da an?lise de produto, de entrevistas qualitativas e de coment?rios espont?neos sobre o The Daily na loja de aplicativos. Frente ?s an?lises, prop?e-se a configura??o de um jornalismo h?brido em um meio convergente midiaticamente; talvez um contexto em que a classifica??o dicot?mica entre jornalismo popular e de refer?ncia n?o fa?a mais sentido em um cen?rio de culturas h?bridas (CANCLINI, 2003). Al?m disso, percebe-se que a converg?ncia midi?tica no The Daily ainda figura em ?mbito experimental, de transi??o, sem completude. Com o surgimento das tecnologias m?veis, o jornalismo digital passou a ter a mobilidade agregada a ele, trazendo peculiaridades e quest?es que talvez se configurem em uma nova fase do jornalismo digital. O The Daily encerrou as atividades em 15 de dezembro de 2012 e trouxe contribui??es para a an?lise da converg?ncia no jornalismo.