by Chan Kwok Wah Norman, Yue Man Chun. / Includes questionnaire. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 129-130). / ABSTRACT --- p.I / TABLE OF CONTENTS --- p.III / LIST OF ILLUSTRATIONS --- p.V / LIST OF TABLES --- p.VI / ACKNOWLEDGEMENTS --- p.VII / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- RESEARCH METHODLOGY --- p.7 / Descriptive Study ´ؤ Laying Down the Framework --- p.7 / Exploratory Research --- p.9 / Presentation of the Questionnaire --- p.9 / Sampling Method --- p.10 / Procedures of the Survey --- p.72 / Chapter III. --- BUILDING BLOCKS OF CYBER MARKETING --- p.14 / Interactivity --- p.15 / Reverse Marketing --- p.19 / Relationship Marketing --- p.22 / One-to-One Marketing --- p.28 / Market Segmentation in the Internet --- p.30 / Demographic Segmentation --- p.31 / Psycho graphics --- p.31 / Behavior Segmentation --- p.33 / Chapter IV. --- CYBER MARKETING TRANSACTION PLATFORM --- p.37 / An Overview --- p.37 / World Wide Web --- p.40 / E-mail --- p.41 / Newsgroups/Discussion lists --- p.42 / Internet Relay Chat --- p.43 / Chapter V. --- CYBER MARKETING IN ACTION --- p.46 / Cyber Marketing and conventional marketing ´ؤ a nominal difference --- p.46 / Nuts and Bolts in Establishing a Web Presence --- p.50 / Selecting a thread ´ؤ a strategic intent --- p.50 / Creating a theme --- p.57 / Web Page Authoring --- p.52 / Selecting a Domain name --- p.54 / Promoting the web presence --- p.54 / Marketing Mix in Cyber Marketing --- p.55 / Promotion --- p.56 / "Place, Price and Product" --- p.65 / Chapter VI. --- SURVEY ON CYBER MARKETING SUCCESS FACTORS --- p.68 / Questionnaire Design --- p.68 / The transaction platform --- p.68 / The transaction --- p.68 / Internet Usage Characteristics At A Glance --- p.69 / Survey results --- p.73 / General Comments --- p.73 / Demographics --- p.74 / Usage Pattern --- p.77 / Transaction Platform --- p.81 / User expectation and attitude --- p.86 / Chapter VII. --- ANALYSIS ON SURVEY DATA --- p.91 / Inferential Statistics --- p.91 / The age group above 25 --- p.92 / Chapter VIII. --- CONCLUSION --- p.99 / APPENDIX --- p.103 / Questionnaire --- p.103 / ANOVA analysis of survey data --- p.108 / REFERENCES --- p.129

Thesis (PhDBusinessAdministration)--University of South Australia, 2002.

Thesis--PlanB (M.S.)--University of Wisconsin--Stout, 2000. / Includes bibliographical references.

by Lui Ping Sang, Tong Chi Kong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaf 51). / Chapter CHAPTER I --- INTRODUCTION --- p.4 / Chapter CHAPTER II --- RESEARCH METHODOLOGY --- p.5 / Defining the Problem --- p.5 / Research Direction --- p.5 / Internet Usage --- p.6 / Internet shopping --- p.7 / Literature Review --- p.8 / Sampling --- p.8 / Data Collection --- p.9 / Interpretation of Result --- p.9 / Company survey --- p.10 / Chapter CHAPTER III --- LITERATURE REVIEW --- p.11 / Objective of employing Internet --- p.11 / Web Users Characteristics --- p.12 / The Audience Mix --- p.12 / Selectiveness in viewing --- p.13 / What to market --- p.14 / how to market on the web --- p.15 / Identifying a market segment --- p.15 / Challenge for Netpreneurs --- p.16 / Chapter CHAPTER IV --- RESULTS FROM THE 1997 HONG KONG WEB USER SURVEY --- p.18 / Usage Behavior of Internet User in Hong Kong --- p.19 / Purpose of Using Internet --- p.19 / Registration of Web Sites --- p.22 / Accept Promotion --- p.22 / Information Sources related to Internet --- p.23 / Attitude towards Internet Shopping --- p.23 / Chapter CHAPTER V --- INTERVIEW WITH COMPANIES ENGAGING IN MARKETING THROUGH INTERNET --- p.29 / Case 1 : Unihall - Leed & Wood Company Ltd --- p.29 / Case 2: In Flower --- p.33 / Chapter CHAPTER VI --- MARKET ANALYSIS OF INTERNET SHOPPING --- p.36 / Internet Market Overview --- p.36 / Customer Segments on the Internet --- p.37 / Current Market Players on the Internet --- p.38 / Threats and Opportunities on Internet Shopping in Hong Kong --- p.40 / Chapter CHAPTER VII --- MARKETING STRATEGY ON INTERNET SHOPPING --- p.42 / Promotion Strategies --- p.42 / Pricing Strategies --- p.44 / Product Strategies --- p.44 / Distribution Strategies --- p.47 / Chapter CHAPTER VIII --- SUMMARY --- p.49 / Reference --- p.51 / Appendix A --- p.52 / Appendix b --- p.53 / Appendix C

No description available.

Thesis (Ph. D.)--University of Texas at Austin, 1999. / Vita. Includes bibliographical references (leaves 115-121). Available also in a digital version from Dissertation Abstracts.

Thesis (Ph. D.)--University of Texas at Austin, 1999. / Includes bibliographical references (leaves 115-121). Available also in a digital version from Dissertation Abstracts.

Thesis (Ed. D.)--West Virginia University, 2002. / Title from document title page. Document formatted into pages; contains vii, 165 p. : ill. (some col.). Vita. Includes abstract. Includes bibliographical references (p. 118-124).

Thesis, PlanB (M.S.)--University of Wisconsin--Stout, 1999. / Includes bibliographical references.

Konstanz, Univ., Diplomarb., 2000.