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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

A study in cyber marketing.

January 1998 (has links)
by Chan Kwok Wah Norman, Yue Man Chun. / Includes questionnaire. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 129-130). / ABSTRACT --- p.I / TABLE OF CONTENTS --- p.III / LIST OF ILLUSTRATIONS --- p.V / LIST OF TABLES --- p.VI / ACKNOWLEDGEMENTS --- p.VII / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- RESEARCH METHODLOGY --- p.7 / Descriptive Study ´ؤ Laying Down the Framework --- p.7 / Exploratory Research --- p.9 / Presentation of the Questionnaire --- p.9 / Sampling Method --- p.10 / Procedures of the Survey --- p.72 / Chapter III. --- BUILDING BLOCKS OF CYBER MARKETING --- p.14 / Interactivity --- p.15 / Reverse Marketing --- p.19 / Relationship Marketing --- p.22 / One-to-One Marketing --- p.28 / Market Segmentation in the Internet --- p.30 / Demographic Segmentation --- p.31 / Psycho graphics --- p.31 / Behavior Segmentation --- p.33 / Chapter IV. --- CYBER MARKETING TRANSACTION PLATFORM --- p.37 / An Overview --- p.37 / World Wide Web --- p.40 / E-mail --- p.41 / Newsgroups/Discussion lists --- p.42 / Internet Relay Chat --- p.43 / Chapter V. --- CYBER MARKETING IN ACTION --- p.46 / Cyber Marketing and conventional marketing ´ؤ a nominal difference --- p.46 / Nuts and Bolts in Establishing a Web Presence --- p.50 / Selecting a thread ´ؤ a strategic intent --- p.50 / Creating a theme --- p.57 / Web Page Authoring --- p.52 / Selecting a Domain name --- p.54 / Promoting the web presence --- p.54 / Marketing Mix in Cyber Marketing --- p.55 / Promotion --- p.56 / "Place, Price and Product" --- p.65 / Chapter VI. --- SURVEY ON CYBER MARKETING SUCCESS FACTORS --- p.68 / Questionnaire Design --- p.68 / The transaction platform --- p.68 / The transaction --- p.68 / Internet Usage Characteristics At A Glance --- p.69 / Survey results --- p.73 / General Comments --- p.73 / Demographics --- p.74 / Usage Pattern --- p.77 / Transaction Platform --- p.81 / User expectation and attitude --- p.86 / Chapter VII. --- ANALYSIS ON SURVEY DATA --- p.91 / Inferential Statistics --- p.91 / The age group above 25 --- p.92 / Chapter VIII. --- CONCLUSION --- p.99 / APPENDIX --- p.103 / Questionnaire --- p.103 / ANOVA analysis of survey data --- p.108 / REFERENCES --- p.129
2

Marketing modeling for free portal web sites /

Saosaovaphak, Anusorn Unknown Date (has links)
Thesis (PhDBusinessAdministration)--University of South Australia, 2002.
3

A curriculum in legal, ethical, and business issues of internet marketing

Falkofske, James Christian. January 2000 (has links) (PDF)
Thesis--PlanB (M.S.)--University of Wisconsin--Stout, 2000. / Includes bibliographical references.
4

Critical success factors of Internet marketing in Hong Kong.

January 1997 (has links)
by Lui Ping Sang, Tong Chi Kong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaf 51). / Chapter CHAPTER I --- INTRODUCTION --- p.4 / Chapter CHAPTER II --- RESEARCH METHODOLOGY --- p.5 / Defining the Problem --- p.5 / Research Direction --- p.5 / Internet Usage --- p.6 / Internet shopping --- p.7 / Literature Review --- p.8 / Sampling --- p.8 / Data Collection --- p.9 / Interpretation of Result --- p.9 / Company survey --- p.10 / Chapter CHAPTER III --- LITERATURE REVIEW --- p.11 / Objective of employing Internet --- p.11 / Web Users Characteristics --- p.12 / The Audience Mix --- p.12 / Selectiveness in viewing --- p.13 / What to market --- p.14 / how to market on the web --- p.15 / Identifying a market segment --- p.15 / Challenge for Netpreneurs --- p.16 / Chapter CHAPTER IV --- RESULTS FROM THE 1997 HONG KONG WEB USER SURVEY --- p.18 / Usage Behavior of Internet User in Hong Kong --- p.19 / Purpose of Using Internet --- p.19 / Registration of Web Sites --- p.22 / Accept Promotion --- p.22 / Information Sources related to Internet --- p.23 / Attitude towards Internet Shopping --- p.23 / Chapter CHAPTER V --- INTERVIEW WITH COMPANIES ENGAGING IN MARKETING THROUGH INTERNET --- p.29 / Case 1 : Unihall - Leed & Wood Company Ltd --- p.29 / Case 2: In Flower --- p.33 / Chapter CHAPTER VI --- MARKET ANALYSIS OF INTERNET SHOPPING --- p.36 / Internet Market Overview --- p.36 / Customer Segments on the Internet --- p.37 / Current Market Players on the Internet --- p.38 / Threats and Opportunities on Internet Shopping in Hong Kong --- p.40 / Chapter CHAPTER VII --- MARKETING STRATEGY ON INTERNET SHOPPING --- p.42 / Promotion Strategies --- p.42 / Pricing Strategies --- p.44 / Product Strategies --- p.44 / Distribution Strategies --- p.47 / Chapter CHAPTER VIII --- SUMMARY --- p.49 / Reference --- p.51 / Appendix A --- p.52 / Appendix b --- p.53 / Appendix C
5

E-marketing v akciové společnosti Tranum Consult

Baženov, Václav January 2011 (has links)
No description available.
6

An analysis of a digital economy /

Kim, Beomsoo, January 1999 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 1999. / Vita. Includes bibliographical references (leaves 115-121). Available also in a digital version from Dissertation Abstracts.
7

An analysis of a digital economy /

Kim, Beomsoo. January 1999 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 1999. / Includes bibliographical references (leaves 115-121). Available also in a digital version from Dissertation Abstracts.
8

Propensity of West Virginia craftspeople to use electronic media for marketing their products

Norwood, Karen. January 2002 (has links)
Thesis (Ed. D.)--West Virginia University, 2002. / Title from document title page. Document formatted into pages; contains vii, 165 p. : ill. (some col.). Vita. Includes abstract. Includes bibliographical references (p. 118-124).
9

The current internet marketing status of Korean travel agency web sites

Kim, Tae-Jun. January 1999 (has links) (PDF)
Thesis, PlanB (M.S.)--University of Wisconsin--Stout, 1999. / Includes bibliographical references.
10

Funktionen und Ausprägungen von Werbung auf elektronischen Märkten

Baur, Michael. January 1999 (has links)
Konstanz, Univ., Diplomarb., 2000.

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