Thesis (M. Phil.)--Hong Kong University of Science and Technology, 2003. / Includes bibliographical references (leaves 57-59). Also available in electronic version. Access restricted to campus users.

Thesis (Ph. D.)--University of California, San Diego, 2003. / Vita. Includes bibliographical references (leaves 123-142).

Includes bibliographical references (p. 64-66).

Thesis (M. Phil.)--University of Hong Kong, 2002. / Includes bibliographical references.

Thesis (M.S.)--University of Florida, 2002. / Title from title page of source document. Includes vita. Includes bibliographical references.

Thesis (M.S.)--University of Florida, 2002. / Title from title page of source document. Document formatted into pages; contains vi, 46 p.; also contains graphics. Includes vita. Includes bibliographical references.

Thesis--PlanB (M.S.)--University of Wisconsin--Stout, 2002. / Includes bibliographical references.

Thesis (M.S.)--Eastern Illinois University, 2003. / Includes bibliographical references (leaves 31-34).

Thesis (Ph. D.)--University of Texas at Austin, 2002. / Vita. Includes bibliographical references. Available also from UMI Company.

This essay is based on a mission from Anna Schibli, Director of Tourism at Solliden Palace. The thesis aims to investigate the image that Solliden Palace has, and the picture that local and regional tourist offices have of the Sollidens Castle brand and what position Solliden include in these markets. A total of six in-depth interviews with tourist offices, at local and regional level, has been carried out and an initial in-depth interview with Anna Schibli of Solliden Palace. The responses of the respondents have since been interpreted and processed based on an inductive approach, in order to interpret the image that Solliden Palace has. Scientific papers have been studied and analyzed in order to generate an explanation and understanding of the research area. The collected empirical data has mainly consisted of a total of six interviews with tourist offices, and represents the image as it appears that Solliden has. The results of the thesis showed that Sollidens castle's image is relatively weak, when it emerged that few tourists know the whole Sollidens brand / concept. This may be due that a sufficiently effective marketing is not conducted by Solliden Palace. The results showed that Sollidens position in the market is seen as unique by tourists because of the royal family, but because of the weak marketing and knowledge of all parts of Sollidens castle, we identified that it is not a strong market position. However does Solliden Palace sees as a special and unique place, so with the right marketing, it can mean a major boost for Solliden.