<p> </p><p><strong>Problem: </strong>Business world has met uncertainty, which settled everywhere: from global financial markets and national economies, to organizations and employees’ minds. As every crisis, this situation came unexpectedly, almost out of a clear blue sky. Sweden, being highly dependent on international development, has faced negative effects in all aspects of business life. SMEs have emerged as an engine of economic and social development throughout the world.  As well as more than 99 percent of all enterprises in Sweden are classified as SMEs, the impact of economic crisis may be more than significant.</p><p><strong>Purpose: </strong>The purpose of the study is to investigate the impact of the current economic crisis and recession on the Small and Medium Enterprises in Sweden.</p><p><strong>Method: </strong>In order to fulfill our purpose we combined both techniques – qualitative and quantitative methodological approaches. We used a quantitative analysis tool – survey to collect primary data from the SMEs. In its turn, qualitative analysis was implemented to see how the data from earlier studies and our findings can be interconnected.</p><p><strong>Results: </strong>It was found, that companies are facing mostly negative effects. The perception of currently facing economic challenges can be assessed as anxious, which means that companies see the further development in a tough way. Damaged business confidence can be also recognized in pessimistic forecasts for profitability in 2009. However, the crisis can be considered as a driver for change. On the positive way, every downturn and faced challenge, e.g. stressful situation, stimulate organisations to analyze, look for new effective solutions and make decisions in the way they would never thought about. It was found out that importance of crisis planning is distinctly risisng during current times of uncertainty. Futhermore, companies tend to react on the faced challenges by designing, following crisis plans and creating special crisis teams.</p><p>Our research may help the businesses to understand what difficulties the majority is facing, and thus not only to prevent same risks but also turn them into opportunities.</p><p> </p>

Problem: Business world has met uncertainty, which settled everywhere: from global financial markets and national economies, to organizations and employees’ minds. As every crisis, this situation came unexpectedly, almost out of a clear blue sky. Sweden, being highly dependent on international development, has faced negative effects in all aspects of business life. SMEs have emerged as an engine of economic and social development throughout the world.  As well as more than 99 percent of all enterprises in Sweden are classified as SMEs, the impact of economic crisis may be more than significant. Purpose: The purpose of the study is to investigate the impact of the current economic crisis and recession on the Small and Medium Enterprises in Sweden. Method: In order to fulfill our purpose we combined both techniques – qualitative and quantitative methodological approaches. We used a quantitative analysis tool – survey to collect primary data from the SMEs. In its turn, qualitative analysis was implemented to see how the data from earlier studies and our findings can be interconnected. Results: It was found, that companies are facing mostly negative effects. The perception of currently facing economic challenges can be assessed as anxious, which means that companies see the further development in a tough way. Damaged business confidence can be also recognized in pessimistic forecasts for profitability in 2009. However, the crisis can be considered as a driver for change. On the positive way, every downturn and faced challenge, e.g. stressful situation, stimulate organisations to analyze, look for new effective solutions and make decisions in the way they would never thought about. It was found out that importance of crisis planning is distinctly risisng during current times of uncertainty. Futhermore, companies tend to react on the faced challenges by designing, following crisis plans and creating special crisis teams. Our research may help the businesses to understand what difficulties the majority is facing, and thus not only to prevent same risks but also turn them into opportunities.

This work aims to investigate the possibilities of evaluation of managers with an emphasis on current and future conditions of business units and management. The focus is the marketing manager and his department. Significant attention is paid to the impact of the global economic crisis on the organization and management and the role of marketing activities when dealing with the crisis. Analysis of job offers for marketing manager on the Internet gives an opportunity to understand evaluation of marketing managers by employers. Provides an overview of the requirements for applicants for this position and conditions, which are offered by companies. Finally, the basic recommendations are formulated, which should guide anyone who wants to become a good marketing manager in future.