Submitted by Maria Creuza Silva (mariakreuza@yahoo.com.br) on 2014-10-03T19:33:00Z No. of bitstreams: 1 DISSERTAÇÃO MARTA CAIRES. 2014.pdf: 1623275 bytes, checksum: a91fabda53039a55799f7b13ce94063d (MD5) / Approved for entry into archive by Maria Creuza Silva (mariakreuza@yahoo.com.br) on 2014-10-07T14:08:07Z (GMT) No. of bitstreams: 1 DISSERTAÇÃO MARTA CAIRES. 2014.pdf: 1623275 bytes, checksum: a91fabda53039a55799f7b13ce94063d (MD5) / Made available in DSpace on 2014-10-07T14:08:07Z (GMT). No. of bitstreams: 1 DISSERTAÇÃO MARTA CAIRES. 2014.pdf: 1623275 bytes, checksum: a91fabda53039a55799f7b13ce94063d (MD5) / A intersetorialidade tem sido apontada como estratégia importante e necessária para a efetividade das políticas públicas. Essa discussão é cada vez mais presente em diversas áreas do conhecimento. Na Saúde está fortemente vinculada à discussão sobre os Determinantes Sociais da Saúde e à Promoção da Saúde, na Educação é vinculada à ideia de parceria. No intuito de articular as ações de saúde às ações da Educação Básica, o Programa Saúde na Escola é concebido como um programa intersetorial com vistas à melhoria da saúde e da educação dos estudantes das escolas públicas. Nessa perspectiva, o presente trabalho tem como objetivo analisar a ação intersetorial entre saúde e educação utilizadas no processo de implementação do Programa Saúde na Escola. Trata-se de um estudo de caso exploratório e descritivo, realizado em um município da Bahia. Foi analisado o processo político-gerencial desenvolvido na implementação do programa por meio do grupo de trabalho intersetorial (GTI) municipal, no que se refere ao processo decisório e à mobilização de recursos, assim como análise do processo de trabalho dos profissionais envolvidos na condução do PSE. A partir dos elementos conceituais que envolvem a intersetorialidade e da construção de um modelo lógico do programa, foi elaborada uma matriz de análise, contendo como unidades de análise o GTI, duas equipes de saúde da família e três escolas. Para a coleta e produção dos dados utilizaram-se entrevistas semiestruturadas, análise documental e observação. Os resultados mostraram que conceitualmente a intesertorialidade ainda é pouco entendida, como também é pouco praticada, havendo mais justaposição de ações. Na implementação do programa nota-se uma liderança do setor saúde tanto no que diz respeito ao processo decisório quanto na alocação e mobilização de recursos. As atividades de saúde nas escolas são preventivas e realizadas quase exclusivamente pela equipe de saúde, a equipe escolar tem uma atuação coadjuvante. Os principais achados evidenciam que o PSE fortaleceu a relação entre os dois setores, no entanto, a articulação intersetorial no processo político-gerencial e no processo de trabalho mostrou-se frágil e limitada.

Introduction: Health service organizations and their partners are increasingly under pressure to collaborate to deliver integrated patient care. The Collective Impact framework aligns well with respectful engagement and decision making between an organization and its partners, ensuring long-term change at the systems level. Shared vision, mutually reinforcing activities, and continuous communication are key components of a collective impact effort. Communication, in particular, plays an important role in all aspects of an organization, both internally and externally. Thoughtful feedback from partners and collaborative efforts can achieve collective impact and improved patient and population outcomes. Choose Well (CW), a statewide contraceptive access initiative in South Carolina, was developed using Collective Impact principles. CW launched in 2017 and continued through 2022. CW aimed to implement best practices for contraceptive access and provision. This study examined the perceptions of CW staff towards shared vision for contraceptive access, mutually reinforced activities, and communication strategies between CW and its partners. Methods: Data were collected in 2022 via exit key-informant interviews with CW staff to reflect across-all-years of their involvement with the initiative. A semi-structured interview guide was used, and the interviews were recorded, transcribed, and coded. A codebook was developed based on the interview guide. Data from questions related to 1) shared vision, 2) communication, and 3) mutually reinforcing activities between CW staff and partners were analyzed for this study. Coding was conducted with NVivo software version 1.7. Results: A total of eight CW staff participated in the interviews. Findings indicate that participants were very satisfied with the shared vision for contraceptive access between CW and its partners. The most prevalent facilitators for shared vision were constant and ongoing communication, collaboration with partners, and CW changes in framing for the initiative. Regarding communication, most participants perceived that the level of communication and coordination among various CW partners was consistent and streamlined. Integration of communication into daily processes, open communication with partners, and use of an online communication tool were mentioned as strategies that facilitated communication. Lack of administrative and partner buy-in among some partners, staff turnover, and pandemic-related challenges were commonly mentioned by participants as barriers to communication. Most participants perceived mutually reinforcing activities to be adaptability to partner needs, funding for the full range of contraceptive methods, collaboration efforts, and feedback from the partners. Conclusion: While lack of buy-in among some partners and the pandemic posed challenges, most participants perceived that constant and consistent communication facilitated a shared vision among the CW partners. Through adaptability, collaboration, and open communication with partners, CW adjusted its work to align with their partners’ goals. The findings of this study indicate that CW has coordinated their efforts around a common goal that aligns with their partners. CW maintained effective and consistent communication and integrated partner feedback as a Collective Impact approach towards improving contraceptive access and provision in SC. Shared vision and understanding of the health issue between the organization and partners can lead to a collective impact towards solving community health problems such as contraceptive access.

This master thesis deals with the topic of customer relationship management in a company, where one of the main objectives of this work was the proposal to implement a CRM system. Implementation of the CRM system was proposed for company (Union co-operative association) Co-op Ceske Budejovice.

This thesis is devoted to strategic planning of municipalities. To render the life cycle of the strategic document the diploma work uses process models of public policy and is dedicated to the problem of not implemented strategic plans of some cities in the Usti region. Study constructs and analyzes it as a publicly-political problem. This thesis identifies the views on the strategic plans in the cities where it exists, but is not systematically used to managing of the city.

The diploma thesis maps the theoretical starting points of the issue of customer relationship management. The practical part analyzes the current state of customer relationship management, marketing and business activities of the selected company. The analysis also focuses on the market for CRM systems, which then selects the most appropriate system for the company. It proposes its implementation, including a quantifying of benefits and costs.