Research on prejudice has long been skewed by participants’ ability to monitor their reactions on overt measures of such attitudes. Accordingly, researchers created an implicit measure to study prejudice (Greenwald & Banaji, 1995). The Implicit Association Test (IAT) was thus developed. Though the IAT has long been purported as the only ‘true’ measure of participants’ feelings and cognitions, recent research has suggested the measure is not as infallible as once purported (e.g., Smith & Zarate, 1990). The purpose of this study was to integrate existing research on exemplars and how they affect scores on the IAT. Results showed that priming participants with racial exemplars that vary in terms of stereotypicality and valence had little effect on Race-IAT scores. Further, contrary to previous research, significant differences between African American and European American participants on the Race-IAT did emerge.