When a service that is used to bring convenience to people is not known by the public, its function can not be seen. Likewise, if a well-established integrated entry website of the government is not popularized, its efficiency will be limited. My E-government¡X The E-government Entry Point of Taiwan (http://www.gov.tw) was founded on March 20, 2003. And a research that studies the access people find and enter the website and its use frequency says, in recent stage the entry website of the government is not popularized enough and needs improving. Therefore, this research is going to discuss, in the concept of promotion tools in Marketing, how different promoting tools would affect the public¡¦s attitude toward the store image of The E-government Entry Point of Taiwan. Moreover, will their attitude and store image influence their intention use this website? These are the points going to discuss in this research. This research adopts the experimental method, setting up an experimental website. After the testees enter this experimental website, they would watch the promotion tool of My E-government and fill out questionnaires in order to understand their attitudes, store images and wills to use the website which are formed after watching the promotion tool of My E-government. The source of those samples is through convenience sampling. And there are totally 132 valid samples in this experiment. This research finds first the public hold a positive attitude toward promotion tools. Second, the store images of My E-government in the public¡¦s minds are as following: the content of the promotion tool is reliable and conveys a lot of information. When they see the promotion tool, it does cause their attention. Also, the service My E-government¡X The E-government Entry Point of Taiwan supplies is very diverse and helps the public a lot. However, the celebrity of this website is improvable. Third, different promotion tools would affect neither the public¡¦s attitude toward the store image of My E-government nor their intention use . In addition, the attitude and the intention use , the store image and the intention use are highly related, which shows that when the attitude people hold toward the promotion tool or the store image people hold toward My E-government¡X The E-government Entry Point of Taiwan gets better, people¡¦s will to use it would be higher.

In view of the fact that multi-store firms have been normal in a real society, this paper is concerned with the spatial decision of a multi-store firm under price regulation. It is shown that a multi-store firm with monopoly power will select as decision variables the size of a single store and the number of stores at the same time. In the duopolistic market, the new entrant will not compete with all stores of the incumbent on the same location, because of the non-existence of positive profit for both firms in this case. The new entrant will select to locate differently to compete with the incumbent in the short term. It is shown that there exists a Nash equilibrium regardless of whether or not the new entrant sets up its stores in the two ends of the linear market area. However, in the long run, the incumbent will decide not only the size of the stores, but also the locations. Nash equilibrium is shown to exist also in the long run. Finally, some numerical simulations of price regulation on welfare are carried out in the last section. Keywords¡Glocation, multi-store firm, price competition

Effects of e-Store Types and Industrial Characteristics on Business Performance

It¡¦s everyone¡¦s dream to have their own career in their life, such as running a restaurant or a store. Although the economy has been depressed for a long time, there are more and more restaurants in Taiwan. Running a lunch-box store is one of the options when people want to have their own stores. Some people successed and had the chain lunch-box stores, even planned to enter China market. Some failed in running their stores and left the market. This research would focus on the operation of the lunch-box store to find what to do to make the store better operated.

Thesis (M.S.)--University of North Carolina Wilmington, 2009. / Title from PDF title page (February 16, 2010) Includes bibliographical references (p. 31-32)

Thesis (M. Sc.)--University of Hong Kong, 2000. / Includes bibliographical references.

Thesis (M.U.D.)--University of Hong Kong, 1995. / Includes bibliographical references.

Technology has become an inherent part of our daily lives. If we don’t want to abstain from the benefits technology brings, we have to acknowledge the fact that tech generates data and adjust our norms and habits to it. This thesis critiques how corporations and governmental institutions collect, store and analyze data of individuals. It discusses the economic and technological forces that stand behind the collection and usage of data in the past, today, and the near future. Beyond that, it alludes to political implications. The overarching goal is to stimulate reflection about culture and future. To achieve that, the design of an interactive educational web story within the browser is proposed. A curated personal data platform in combination with interactive web stories make data collection, data usage, and the risks of data aggregation visible. Business practices and interests are rendered transparent on the basis of users’ actual online behavior and exposure. The web stories allows to understand the meaning and value of the data traces users leave online. In five chapters, they experience the basic technologies of the Internet, business motivations, and surveillance practices in the context of their individual web browsing behavior. Each chapter invites to explore details of the topic to accommodate for individual need and interest in the matter. A critical reflection on the future of data collection is encouraged, tools and settings within the browser help users to protect their digital identities.

The exploration of developing digital components and integrating technology with design informs a new model for retail design. This model responds to its users and lets them engage more with the space than the traditional retail stores. It also provides an experiential space informing customers in more attractive interactive ways. Advances in computing technology and software, along with new ways to configure and display these systems, have made it possible to create a new generation of immersive environments. This new environment, which is integrated with design, gives more freedom to users. According to the more links and connections this immersive environments creates, It provides a more liberated environment that is free from place and time and engages more people to attend to the space and be a part of that. Equipping the retail with digital components makes it accessible for people to interact with each other and get any information they want. As a result, interactive retail space relies less on materials and locations and more on social and technical capabilities.

The exploration of developing digital components and integrating technology with design informs a new model for retail design. This model responds to its users and lets them engage more with the space than the traditional retail stores. It also provides an experiential space informing customers in more attractive interactive ways. Advances in computing technology and software, along with new ways to configure and display these systems, have made it possible to create a new generation of immersive environments. This new environment, which is integrated with design, gives more freedom to users. According to the more links and connections this immersive environments creates, It provides a more liberated environment that is free from place and time and engages more people to attend to the space and be a part of that. Equipping the retail with digital components makes it accessible for people to interact with each other and get any information they want. As a result, interactive retail space relies less on materials and locations and more on social and technical capabilities.