The purpose of this study is three-fold. First, based on the synthesis of literature on quality concepts, critical factors that must be practiced to achieve effective quality management in an organization were identified. A framework to be used by organizations to evaluate their quality assurance practices were developed. Second, a field survey was conducted to identify the degree to which quality assurance is being practiced in Indian Manufacturing organizations and to locate the organizational areas where better management control can make the quality assurance system more effective. Finally, an attempt was made to develop models that could be used to forecast the level of quality achieved.