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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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1

Measuring the effectiveness of a corporate identity program

Root, Margaret G. January 1983 (has links)
This thesis has presented a case study of the development and introduction of a corporate identity program for a major Midwestern financial institution. It describes the process by which the program was undertaken, describes the pretesting of the program, and then describes the quantitative research used to measure the effectiveness of the corporate identity program and the results of the research.The thesis also reviews the available literature on measuring the effectiveness of corporate identity programs for business institutions and suggests opportunities for further research in this area.
Corporate image.
Banks and banking -- Public relations.
Indiana National Bank.

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