Sustainable transportation solutions are the goal for the future. With the technological shit happening in the transportation market towards electric vehicles, the electric road system (ERS) is a necessary technology required to reach the sustainability goals for the future. While many studies show the role of innovation in a socio-technical landscape, many neglect the diffusion process of the innovation which occurs to create a socio-technical change. The nature of this thesis is an exploratory case study with a qualitative approach. To address the study, a literature review for the diffusion of innovation, its characteristics, multi-level perspective, and technology readiness level (TRL) was presented in order to provide a better understanding and build a foundation for the research. A review of scientific articles regarding the electric road system was performed to provide insights and obtain information on the technology. The data from scientific articles were complemented by interviews from experts regarding electric road systems to obtain an understanding of technology if it was to be implemented in the future in Sweden. The empirics collected were analyzed using the literature framework and conclusions were drawn. Analyzing the data was required to find the factors hindering the technology and if there is a window of opportunity for the technology to exist in the Swedish market. Environmental sustainability has been the driving factor, but the rate of diffusion for the technology will depend on the complexity and the maturity of the technology to function as a whole working system. The study contributes to evaluating the implementation of an inductive electric road system in the Swedish context and if it could be a viable solution in the transportation market. The perspectives of the technology in the Swedish market and the motivation for the solution are discussed. An analytical contribution by evaluating if the technology could exist in the future and insights on the diffusion of the technology into the existing landscape.