by Chan Kei-Shun Keith, Yeung Yu-Hung Antonia. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 53-56). / ACKNOWLEDGEMENT --- p.ii / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF FIGURES --- p.vii / LIST OF APPENDICES --- p.viii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Diversification and Firm Performance --- p.1 / The Asia Financial Crisis --- p.2 / Chapter II. --- THEORY AND LITERATURE REVIEW --- p.5 / Internationalization --- p.6 / Market Concentration vs. Market Diversification --- p.7 / Product Diversification --- p.9 / Competitive Advantage --- p.10 / Diversification Strategies for Emerging Markets --- p.10 / Chapter III. --- HYPOTHESES --- p.12 / Chapter IV. --- DEFINITION OF VARIABLES AND METHODOLOGY --- p.15 / Sample --- p.15 / Measures --- p.17 / Market (International) Diversification (GEO) --- p.17 / Diversification (DIV) - Product and Industry --- p.18 / Firm Performance --- p.19 / Methodology --- p.19 / Chapter V. --- RESULTS --- p.21 / "Market, Product, and Industrial Diversification" --- p.21 / Firm Performance --- p.25 / Categorization of Firms Based on Sales Growth/Profit Growth Standing --- p.28 / "Sales Growth as a Function of Market, Product, Industrial Diversification and 1997 Sales and Profit" --- p.35 / "Sales Growth as a Function of Market, Product, and Industrial Diversification" --- p.36 / "Profit Growth as a Function of Market, Product, Industrial Diversification, and 1997 Sales and Profit" --- p.37 / "Profit Growth as a Function of Market, Product, and Industrial Diversification" --- p.38 / Chapter VI --- DISCUSSION AND CONCLUSION --- p.40 / Implications to Managers --- p.43 / Further Research and Limitations --- p.44 / APPENDICES --- p.46 / BIBLIOGRAPHY --- p.53