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Thesis (M.S.)--Kutztown University of Pennsylvania, 1988. / Source: Masters Abstracts International, Volume: 45-06, page: 2701. Typescript. Abstract precedes thesis as 1 preliminary leaf. Includes bibliographical references (leaves 66-67).

This thesis is a close textual analysis of three videotapes produced at Texas Instruments. The first chapter outlines the background of corporate video and some of the methods used in the analysis. Chapter II discusses the origins of televisual conventions and traces their migration to the corporate sector's video production efforts. Chapter III is the analysis of three videotapes produced at Texas Instruments. Chapter IV contains conclusions and discussion of the findings, including how cultural myths are articulated and produced, The appendix contains freeze frame examples of the shows analyzed and representative frames from Father Knows Best and The Donna Reed Show for use as a basis of comparison.

The problem of this study was to determine to what extent industry was making use of closed circuit television as an implement of industrial security. The data for this study were provided by a group of thirty-two security chiefs of industry, and by another group of fifteen law enforcement officials in the Dallas and Fort Worth Metropolitan area. Of those industrial concerns making use of closed circuit television as an aid to security, a majority use the medium for surveillance of controlled access areas, with theft control and control of plant access following closely behind. For the most part, all surveyed thought that closed circuit television was very efficient.

This study has a twofold purpose. The first is to determine through the administration of selected instruments the educational needs of television production personnel employed by businesses and industries engaged in the production of non-commercial television programs. The second is to develop a community college curriculum based on the assessed needs of the production personnel.