El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado. / The research revealed the need to design an information architecture model for Data Governance initiative that can serve as an intercom between current IT / IS management trends: Information technology (IT) management and information management. A model is needed that strikes a balance between the need to invest in technology and the ability to manage the information that originates from the use of those technologies, as well as to measure with greater precision the generation of IT value through the use of quality information and user satisfaction, using the technologies that make it possible for the information to reach them to be used in their daily work.