by Li Yeuk Sheung Jessie, Poon Polly. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaf 94). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF APPENDICES --- p.vii / ACKNOWLEDGMENTS --- p.viii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Objectives --- p.2 / Background Information --- p.3 / Rivalry among Established Firms --- p.3 / The Threat of Substitute Products --- p.4 / Potential Competition --- p.5 / The Bargaining Power of Buyers --- p.5 / The Bargaining Power of Suppliers --- p.6 / The Role of Macro environment --- p.6 / Chapter II. --- METHODOLOGY --- p.9 / Research Design --- p.9 / Data Collection Method --- p.10 / Secondary Data --- p.10 / Primary Data --- p.10 / Sampling --- p.12 / Fieldwork --- p.14 / Qualitative Method --- p.14 / Quantitative Method --- p.15 / Chapter III. --- LIMITATIONS --- p.16 / Chapter IV. --- FINDINGS --- p.18 / Interviews and Observations of Schools --- p.18 / Quantitative --- p.18 / Information Technology in Education (ITE) --- p.18 / Teaching and Learning via Network --- p.19 / Educatonal Software --- p.19 / Chapter V. --- DATA ANALYSIS --- p.21 / Hypothesis 1 --- p.21 / Hypothesis la ´ؤ The Present ITE Resources are Sufficient in Hong Kong Secondary School --- p.21 / Interviews and Observations --- p.21 / Questionnaires --- p.23 / Hypothesis lb ´ؤ The Current Government Policy of Implementing ITEis Compatible With That of Hong Kong Secondary Schools --- p.24 / Interviews and Observations --- p.24 / Questionnaires --- p.25 / Hypothesis lc -- Hong Kong Secondary Schools Face No Difficulties When Implementing ITE --- p.25 / Interviews and Observations --- p.25 / Questionnaires --- p.26 / Conclusion of Hypothesis 1 -- It is Feasible for Hong Kong Secondary Schools to Use ITE --- p.27 / Hypothesis 2 --- p.27 / Hypothesis 2a ´ؤ Teaching & Learning via Networks is Accepted by Teachers --- p.27 / Interviews and Observations --- p.27 / Questionnaires --- p.29 / Hypothesis 2b Teachers Think ITE Infrastructure is Sufficient to Implement Teaching and Learning via Networks --- p.30 / Interviews and Observations --- p.30 / Questionnaries --- p.31 / Conclusion of Hypothesis 2--It is Suitable for Hong Kong Secondary Schools to Implement Teaching and Learning via Networks --- p.32 / Hypothesis 3 --- p.32 / Hypothesis 3a -- Educational Software is Not Commonly Used --- p.32 / Interviews and Observations --- p.32 / Questionnaires --- p.33 / Hypothesis 3b -- The Contents of Current Educational Software is Not Compatibility with the Course Contents --- p.34 / Interviews and Observations --- p.34 / Questionnaires --- p.35 / Hypothesis 3c -- The Current Mode of Educational Software is Not Compatible with the Contents of Courses --- p.35 / Interviews and Observations --- p.35 / Questionnaires --- p.36 / Conclusion of Hypothesis 3 -- Current Educational Software is Unsuitable for Hong Kong Secondary Schools to Implement ITE --- p.37 / Chapter VI. --- RECOMMENDATIONS --- p.39 / Define and Segment a Market --- p.39 / Adopt Product Differentiation --- p.40 / Tailor-make the Contents to Local Schools --- p.40 / Target Specific Subjects --- p.41 / Provide Suitable Modes of Educational Software According to Local Tastes --- p.41 / Adopt Price Differentiation Strategy on Specific Subjects --- p.42 / Provide Augmented Services --- p.43 / Tailor-make Packages for Individual Schools Based on Their Needs --- p.43 / Long-Term Contracting with Publishers --- p.44 / Expertise Obtained from Outside --- p.44 / Provide Training Courses to Teachers --- p.45 / Marketing Mix Strategies --- p.45 / Distribution Strategies --- p.45 / Promotion Strategies --- p.46 / Product Strategies --- p.47 / Pricing Strategies --- p.47 / Modify the Company Structure --- p.48 / Chapter VII. --- CONCLUSION --- p.49 / APPENDIX --- p.51 / BIBLIOGRAPHY --- p.94