In this qualitative, interpretive study a new and promising imagery technique, called Wertimagination (WIM®) [Value-Oriented Imagery] was researched. It was developed by the logotherapist Uwe Boeschemeyer in Germany. At the main focus of this study are the psychotherapeutic work experiences of logotherapists applying WIM®. Their perceptions with regard to Wertimagination’s potencies, limitations and its overall contribution to Logotherapy are explored. Eight semi-structured expert interviews were conducted with German logotherapists offering WIM® at their practice. The interview contents are analysed and compared with supplementing perspectives: with Wertimagination experiences reported by other (logo)therapists, by clients and by the developer of the method (Boeschemeyer), extracted from the existing body of literature. The results show that Value-Oriented Imagery by all three researched parties – (logo)therapists, clients and its developer – is experienced to be a high potential logotherapeutic, salutogenetic (resources-oriented) approach contributing inter alia towards a person’s inner meaning finding, selfacceptance and trust in life. / Psychology / M.A. (Psychology)

In this qualitative, interpretive study a new and promising imagery technique, called Wertimagination (WIM®) [Value-Oriented Imagery] was researched. It was developed by the logotherapist Uwe Boeschemeyer in Germany. At the main focus of this study are the psychotherapeutic work experiences of logotherapists applying WIM®. Their perceptions with regard to Wertimagination’s potencies, limitations and its overall contribution to Logotherapy are explored. Eight semi-structured expert interviews were conducted with German logotherapists offering WIM® at their practice. The interview contents are analysed and compared with supplementing perspectives: with Wertimagination experiences reported by other (logo)therapists, by clients and by the developer of the method (Boeschemeyer), extracted from the existing body of literature. The results show that Value-Oriented Imagery by all three researched parties – (logo)therapists, clients and its developer – is experienced to be a high potential logotherapeutic, salutogenetic (resources-oriented) approach contributing inter alia towards a person’s inner meaning finding, selfacceptance and trust in life. / Psychology / M.A. (Psychology)

The aim of this thesis is to elaborate the strategic analysis of the Plzeňský Prazdroj a.s. company, i.e. to analyse both the company environment and the inner resources and abilities, to reveal strengths and weaknesses of the company and even oportunities and threats. The aim is also to identify specific merits of the firm and finally to mention strategic recommendations with regard of elaborated analysis. The whole thesis is divided into two main parts: the theoretical part, where are described methods and procedures of the strategic analysis and the application part, where these methods are applied to the Plzeňský Prazdroj a.s. company.

In this qualitative, interpretive, multi-perspective study a new and promising salutogenic imagery approach developed in Germany, called Value-Oriented Imagery (Wertimagination/WIM®) was researched in regard to its applicability in multicultural (non-European) contexts. A second question researched was whether specific cultural or regional “dialects” would be encountered in the universal inner picture language of persons from other (non-European) cultural backgrounds than the one the approach was developed within. A WIM® study with eighteen participants from African South African, Asian South African and European South African cultural backgrounds was conducted in Johannesburg in 2011 and 2012. The results were analysed and compared with WIM® work experiences from Germany. Subsequently the results of the comparison were discussed in three WIM® expert interviews: with Uwe Boeschemeyer, Stephan Peeck and Andreas Boeschemeyer. The main outcome of this research study is that Value-Oriented Imagery can be seen as a rewarding contribution to South African multicultural (logo)therapy/ counselling contexts. Only minor cultural and regional “dialects” occurred in the universal inner symbols of the RSA study participants, such as the occurrence of more water features, especially waterfalls, and more spontaneous, unintended Healthy Inner Child encounters. The present study suggests that work with Value- Oriented Imagery could make a valuable contribution within any cultural and multicultural (logo)therapy/counselling context. / Psychology / D. Litt. et Phil. (Psychology)

In this qualitative, interpretive, multi-perspective study a new and promising salutogenic imagery approach developed in Germany, called Value-Oriented Imagery (Wertimagination/WIM®) was researched in regard to its applicability in multicultural (non-European) contexts. A second question researched was whether specific cultural or regional “dialects” would be encountered in the universal inner picture language of persons from other (non-European) cultural backgrounds than the one the approach was developed within. A WIM® study with eighteen participants from African South African, Asian South African and European South African cultural backgrounds was conducted in Johannesburg in 2011 and 2012. The results were analysed and compared with WIM® work experiences from Germany. Subsequently the results of the comparison were discussed in three WIM® expert interviews: with Uwe Boeschemeyer, Stephan Peeck and Andreas Boeschemeyer. The main outcome of this research study is that Value-Oriented Imagery can be seen as a rewarding contribution to South African multicultural (logo)therapy/ counselling contexts. Only minor cultural and regional “dialects” occurred in the universal inner symbols of the RSA study participants, such as the occurrence of more water features, especially waterfalls, and more spontaneous, unintended Healthy Inner Child encounters. The present study suggests that work with Value- Oriented Imagery could make a valuable contribution within any cultural and multicultural (logo)therapy/counselling context. / Psychology / D. Litt. et Phil. (Psychology)