When the corporations in Taiwan technology industry precept that building a brand is truly the way of gaining profit in the long time, there are some of the biggest OEM firms stepped out from their OEM field, and started to create their own brand names. After a while, they extend their brand name into other product lines and product categories. Therefore, how to know customer¡¦s demand and satisfy it or even launch new product leading customer¡¦s demand has become the important issue for Taiwan original technology brand corporations. The existing literature of this researching field most focus on the producer¡¦s point of view and prefer to use many kinds of product to compare the extend evaluation. Therefore this study is arranged to inspect brand extension from customers¡¦ subjective cognition. Also add in innovation factor to probe into its interfere effect. This study selects one big Taiwan original technology brand ASUS to analysis its brand extension strategy. This study consults many references, and use two dimensions related to customers¡¦ subjective cognition: brand association and fit. In addition, add innovation interfere factor to confer how brand association, fit and innovation factor how to effect customers¡¦ purchase intention. This study contains some important findings: ASUS is functional-oriented in customer¡¦s mind, the fit of cell-phone and LCD TV between ASUS brand is both high. However, customers think that high innovation of cell-phone result in higher purchase intension compared to LCD TV. Especially innovation of cell-phone¡¦s appearance is a significant factor of purchasing cell-phone. On the other hand, the main customers of ASUS are young and have medium purchasing power, high-income customers has less low purchase intention instead. Besides, graduated educational degree evaluated ASUS compared with college (and lower) educational degree. This study concludes that other Taiwan original technology brand similar to ASUS should realize they may tend to be functional-oriented. When they carry out brand extension strategy, they should deeply interpret consumers¡¦ demand. The function completion could not satisfy current customers any more. Ever more, the brand are suggested to enforce reputation-oriented brand association to increase customers¡¦ purchase intension.

In the 90s of twenty century, the education innovation had come to be considered as one of the essential policies of the developed countries because it concerned the economy development and construction of a country. To cultivate talent person requires a long time and it should be started from the primary education. The elected 12th president of Republic of China on March 22nd, 2008, Ma Ying-jeou, advocates further opening policy with China and he thinks that education culture exchange will be the less sensitive and the preferential policy he will implement at the initial stage. He hopes that the secure foundation of education culture exchange would promote the direct transportation with China. My research analyzes the promotion of cross-strait primary education exchange under direct transportation with China. I use strict structure procedure interactive management (IM) as the method of operation and introduce 12 specific relevant strategies to related organizations. The 12 strategies that Kaohsiung City Government could use are as followed: 1. To establish ¡§China Affairs Bureau¡¨ to manage matters concerned about employment and education of Chinese in Taiwan. 2. To provide the conditions to attract China enterprises to establish transport business headquarters in Kaohsiung. 3. To establish China degree authentication mechanism. 4. To deregulate the law related to official business manpower and the organization. 5. To provide excellent conditions to attract China specialized and talented person and students to come to Kaohsiung. 6. To modify or adopt the related law about cross-strait exchange. 7. To expand the range of hiring foreign country specialists to contain China special technicians. 8. To establish the departments related to harbor city development and the research plans. 9. To solicit the overseas well-known scholars to come the higher educational institutions to carry on the short-term curriculum teaching. 10. To plan to establish perfect science and technology parks. 11. To integrate the investment of non-government enterprise resources and to promote the school achievements. 12. To run the related training workshops for teachers to know extremely well about the background and the policy of cross-strait cultural exchange. The continuation of social life depends on the intercommunity of social individual¡¦s aspects related to life style, value and social manners etc¡K. The specialty of intercommunity could be achieved by the same national basic education that every citizen takes. Based on this, we should promote the cross-strait exchange and cooperation of primary education as the foundation for cross-strait people to live in peace together in the future.

No description available.

<p>The impact of Web 2.0 technologies has crossed the Internet borders and is increasingly af-fecting not only individuals but also organizations as entities. The emergence of the Enter-prise 2.0 concept, which presumes the application of Web 2.0 tools within the organiza-tional context, is being intensively adopted by many organizations of all types and sizes world-wide. Authors suggest that there is a direct impact of Enterprise 2.0 system on such organizational aspects as communication, collaboration, cooperation, co-creation and even innovation activities. There is though a sort of informational gap in the literature that would address these concepts (Enterprise 2.0 and Innovation) simultaneously and this was one of the main reasons that motivated the authors of this master thesis to investigate this topic.</p><p>In conducting this research all kinds of informational resources were used and these find-ings were combined with the results obtained from a real business case study, which is an example of an Enterprise 2.0 platform (Incentive) implemented within an organization (IBS). The overall research can be described in three main parts. In the first part analysis of the theoretical aspects related to Innovation and Enterprise 2.0 is made. A preliminary re-search framework is build based on these findings and this framework represents an at-tempt to bridge these theoretical dimensions. In the second part the investigation of the „Colin‟ case study was presented. With this case investigation the research gains access to primary data and information. This strengthens the initial research framework and also de-livers new insights and perspectives in connection to the highlighted topic. The findings re-lated to the impact of Enterprise 2.0 on Innovation processes are analyzed and discussed in the final part of the research from theoretical and empirical perspectives.</p><p>An enhanced framework, representing the result of the theoretical and empirical studies, is ultimately suggested. This model represents an attempt to portray how can an Enterprise 2.0 system support innovation activities in a more generic way, addressing together major factors that are critical for an innovation process. This investigation has also determined that such Enterprise 2.0 tools as Wikis, Blogs, Social Networking, Micro-blogging, Forums & Discussions, Search Engines, Tagging etc. are having the highest impact on innovation related activities. Additionally, the managerial aspect in relation to Enterprise 2.0 influence on Innovation has proved to be extremely important, especially during the implementation phase.</p>

This research is based on a paradox. This paradox is the fact that, even if themain cluster theories define a bottom-up logic as the best way to develop dynamic clusters,Chinese clusters which use a top-down method supported by a global national plan seem tobe successful. The purpose of this study is to identify if it is possible for a business cluster to besuccessful while having a top-down logic heavily influenced by governmental institutions. To reach this objective, three angles are used in order to judge the quality ofinnovation techniques in these structures. These angles are classic cluster theories,innovation theories, and the understanding of companies as individualities being part of abigger structure. The study, has been conducted through a survey in Chinese businesscluster. The study resulted in the confirmation of the idea that a top-downlogic can also be associated to clusters of good quality. However, some doubts areremaining about the sustainability of this method.

The aim of this thesis is to conduct an on-site survey of IKEA Of Sweden, Älmhult (IKEA 2010b), with the aim to determine if IKEA Of Sweden, as an empirical case, innovates within its organization. Measuring innovation is achieved by investigating the level of alignment of the daily operational activities employed by the IKEA Of Sweden organization, with key, modern managerial theorists in the field of innovation and organizational structure; namely, Henry Chesbrough’s Open Innovation paradigm and Michael Hammer’s reengineering framework. The results are discussed; namely, that a methodological, innovative structure facilitating the discovery, execution, and measurement of ideas is not implemented. The on-site survey involved a qualitative technique to collect information via four departments; namely, the Product Development department, the Packaging department, the Material and Technology Development department, and HR department. There was one interviewee respondent in each department. The collected information was augmented with approved, roll descriptions, and the IKEA testimony (EMU 2010). All surveyed departments act as embedded sub-cases within the overall holistic study. The questioning employed was open-ended, enabling the collected answers be subjected to further analysis. Objective analysis is achieved via the Use Case technique; utilizing the research methodologies used by Robert K. Yin, as an empirical inquiry where more than one source of evidence is used (Yin 1984).

Today Armenia strives to build a knowledge-based economy to improve its competitiveness. For this reason, the creation and development of innovation-supporting infrastructure becomes a critical challenge for the next few years. In this regard, the experience of developed countries in the design and implementation of innovation policies can be useful for the creation of National Innovation System (NIS) in Armenia. This thesis work investigates the NIS model in the Nordic countries, specifically in Sweden and Finland, and make conclusion on how the Nordic model of NIS could work in Armenia. For this purpose, a comparative analysis of the NIS models in the Nordic countries, specifically in Sweden and Finland, with the NIS models in Israel and South Korea was conducted. To study the implementation of the Nordic model in transition economies, an example of one of Baltic countries - Estonia, was considered where currently this model of NIS is being implemented. Also, the current situation of NIS in Armenia was studied, and conclusions were made on what lessons can be learned for the development of effective innovation policy in Armenia. An attempt was made to answer the following research questions supporting the purpose of this thesis: 1. What are the specifics of the NIS model in two Nordic countries studied, i.e. in Sweden and Finland (the main features and peculiarities of NIS in Sweden and Finland has been identified through a comparative analysis of the NIS in these countries with the NIS models in two non-Nordic countries, i.e. in Israel and South Korea)? 2. To what extent has the Nordic model of NIS been implemented in Estonia and what are NIS development challenges there? 3. What are NIS development challenges in Armenia? 4. What lessons can be learned for the development of effective innovation policy in Armenia? The theoretical basis for this work originates in scientific articles by Lundvall, Freeman, Metcalfe and many others, research and reports of international organizations and national agencies, official documents and information posted on the websites of governmental organizations. Also, semi-structured interviews were conducted in seven private companies in Armenia to compile firm-level innovation data sets.

Abstract Generally, organisations continue to strive for sustainability and competitive advantage. This leads some of the organisations to employ various tactics and mechanisms in attempts to fulfill their aims and objectives, overtime. The challenges of sustainability and competitive advantage could also be attributed to organisations’ reliance on technology which has increased significantly in recent years. The increasing competitiveness amongst the organisations drives technology innovations. As technology evolves, more organisations are challenged, hence the quest to explore the concept of open innovation. The paper focuses on the concept of open innovation from both academic and professional (corporate) perspectives. Through interpretivism philosophical assumption we sought an understanding of the impact and implications of the openness in the concept of open innovation.

Knowledge is used as a focal factor for competitive advantage, through effective and efficient performances by employees in many organisations. As a result, knowledgeable employees are expected to share their knowledge with others to increase innovation within the organisation. Unfortunately, this is not always the case. Generally, employees behave differently within an organisation. The main challenge is that no organisation has total control of its employees’ behaviour and actions. The behaviour and action has impact on how information systems are deployed for innovation, in creating competitive advantage. As a result, many systems have been deployed by different organisations in attempt to address this challenge for the interest. Others have deployed competitive intelligence products and services. This is primarily intended to provide decision - makers with information that can contribute to the innovative process in order to meet customer needs. For an organisation to survive, it must be able to innovate and market its innovations. Also, innovation creates uncertainty about its consequences in the mind of potential adopters. There exists a discrepancy between what customers perceive as their problems or needs and what organisations understand these problems to be. This study was conducted with the primary aim to understand the impact of Competitive Intelligence (CI) on Information systems (IS) innovation products and services in organisations. The case study research method was employed, using a financial organisation. The Innovation-decision process, from the perspective of Diffusion of Innovation theory (DOI) was applied in the data analysis.

Abstract Micro financing is perceived to contribute towards poverty reduction by developing small enterprises. We examined the Challenging the Frontiers of Poverty Reduction (CFPR) programme implemented by the Bangladesh Rural Advancement Committee (BRAC) between 2002 and 2007. We selected this case because it used a different approach of micro financing where assets were transferred rather than cash to participants. We examined two aspects of the programme: (i) the impact of micro financing through asset transfer instead of cash on reducing poverty; (ii) the factors that contributed to positive impact or little or no impact on the economic conditions of the participant households and the trajectories of changes experienced in these economic conditions. These were analysed using data gathered from a survey of 21 beneficiaries and also from the in-depth interviews of 8 of these households, which included both successful and not so successful cases. The study found that the asset transferring programme resulted in significant improvement in the livelihood of the majority of members. However, in some cases the beneficiaries did not see any or significant improvement in their livelihood. The study revealed that households that demonstrated proper planning, hard work, and personal interest in the business they started have witnessed improved quality of life through micro financing, while idleness of members and absence of proper planning resulted in failures. To some extent, it was found that social barriers can also contribute to failures, even if the beneficiaries work hard and are highly motivated. Based on these findings, the study makes some policy recommendations