A capacidade de inovação das empresas é reconhecida como um dos principais fatores que fomentam o crescimento econômico, os níveis de bem-estar e a competitividade da economia de um país. Num mercado com importante geração de receita, de grande competição e tradicionalmente conservador como é o da construção de edificações, acredita-se que investimento em inovação pode, entre outros benefícios, promover melhoria de desempenho e de qualidade dos produtos, redução de custo e prazo de construção, sustentabilidade e, por consequência, aumento da vantagem competitiva. Considerando-se a constante necessidade das empresas construtoras em melhorar seus resultados, o objetivo deste trabalho é a estruturação de um processo de gestão de inovação, aplicado à produção de edificações, para a empresa EZTEC. O desenvolvimento do trabalho baseou-se na revisão da literatura, em entrevistas com profissionais do mercado que atuam com desenvolvimento e inovação e nas características técnicas e organizacionais da EZTEC, onde o autor exerce o cargo de Gerente da Qualidade. O resultado deste trabalho é formado por um conjunto de orientações fundamentais para a estruturação de um processo de gestão da inovação na produção de edificações, que considera a cultura organizacional da EZTEC, e que, por isto, deverá ser de fácil implementação. Ainda que o foco do desenvolvimento tenha sido para uma empresa específica, acredita-se que a contribuição do trabalho possa se estender a outras organizações de características similares que pretendam evoluir organizacional e tecnologicamente, a partir da estruturação de um processo que as leve a inovar, desde que as especificidades intrínsecas a elas sejam devidamente consideradas. / The innovation capacity of companies is recognized as one of the main factors that foment the country\'s economic growth, welfare levels and the competitiveness of its economy. In a market with substantial revenue generation, of significant competition and traditionally conservative as the construction sector, it is believed that investment in innovation can amongst other benefits promote performance and quality of buildings improvements, cost and time reduction, sustainability and therefore increase of the competitive advantage. Considering the constant need of construction companies to improve their results the purpose of this paper is to structure a innovation management process, applied to buildings construction, in the company EZTEC. The development of this work is based on the literature review, interviews with innovation market professionals and on the EZTEC\'s organizational and technical characteristics, where the author holds the position of Quality Manager. The result of this work is composed by a set of fundamental guidelines for structuring the innovation management process in buildings construction, which considers the EZTEC\'s organizational culture, therefore it should be easy to implement. Although the focus of development has been addressed to a specific company, it is believed that the contribution of this work can be extended to other organizations with similar characteristics that intend to evolve organizational and technologically, based on the structuring of a process that leads to innovation, provided their intrinsic characteristics are properly considered.

A capacidade de inovação das empresas é reconhecida como um dos principais fatores que fomentam o crescimento econômico, os níveis de bem-estar e a competitividade da economia de um país. Num mercado com importante geração de receita, de grande competição e tradicionalmente conservador como é o da construção de edificações, acredita-se que investimento em inovação pode, entre outros benefícios, promover melhoria de desempenho e de qualidade dos produtos, redução de custo e prazo de construção, sustentabilidade e, por consequência, aumento da vantagem competitiva. Considerando-se a constante necessidade das empresas construtoras em melhorar seus resultados, o objetivo deste trabalho é a estruturação de um processo de gestão de inovação, aplicado à produção de edificações, para a empresa EZTEC. O desenvolvimento do trabalho baseou-se na revisão da literatura, em entrevistas com profissionais do mercado que atuam com desenvolvimento e inovação e nas características técnicas e organizacionais da EZTEC, onde o autor exerce o cargo de Gerente da Qualidade. O resultado deste trabalho é formado por um conjunto de orientações fundamentais para a estruturação de um processo de gestão da inovação na produção de edificações, que considera a cultura organizacional da EZTEC, e que, por isto, deverá ser de fácil implementação. Ainda que o foco do desenvolvimento tenha sido para uma empresa específica, acredita-se que a contribuição do trabalho possa se estender a outras organizações de características similares que pretendam evoluir organizacional e tecnologicamente, a partir da estruturação de um processo que as leve a inovar, desde que as especificidades intrínsecas a elas sejam devidamente consideradas. / The innovation capacity of companies is recognized as one of the main factors that foment the country\'s economic growth, welfare levels and the competitiveness of its economy. In a market with substantial revenue generation, of significant competition and traditionally conservative as the construction sector, it is believed that investment in innovation can amongst other benefits promote performance and quality of buildings improvements, cost and time reduction, sustainability and therefore increase of the competitive advantage. Considering the constant need of construction companies to improve their results the purpose of this paper is to structure a innovation management process, applied to buildings construction, in the company EZTEC. The development of this work is based on the literature review, interviews with innovation market professionals and on the EZTEC\'s organizational and technical characteristics, where the author holds the position of Quality Manager. The result of this work is composed by a set of fundamental guidelines for structuring the innovation management process in buildings construction, which considers the EZTEC\'s organizational culture, therefore it should be easy to implement. Although the focus of development has been addressed to a specific company, it is believed that the contribution of this work can be extended to other organizations with similar characteristics that intend to evolve organizational and technologically, based on the structuring of a process that leads to innovation, provided their intrinsic characteristics are properly considered.

The main topic of this thesis is IT innovation management which is very up to date theme as a research within the thesis documents. IT innovation should be managed jointly with the IT Governance to support effectiveness of IT and competitiveness of the whole company.

Submitted by Cristiane Oliveira (cristiane.oliveira@fgv.br) on 2011-05-27T19:33:31Z No. of bitstreams: 1 68070200637.pdf: 3015909 bytes, checksum: 818e50c3b1c5fa166cfe49f931246fab (MD5) / Approved for entry into archive by Suzinei Teles Garcia Garcia(suzinei.garcia@fgv.br) on 2011-05-27T19:35:19Z (GMT) No. of bitstreams: 1 68070200637.pdf: 3015909 bytes, checksum: 818e50c3b1c5fa166cfe49f931246fab (MD5) / Approved for entry into archive by Suzinei Teles Garcia Garcia(suzinei.garcia@fgv.br) on 2011-05-27T19:35:56Z (GMT) No. of bitstreams: 1 68070200637.pdf: 3015909 bytes, checksum: 818e50c3b1c5fa166cfe49f931246fab (MD5) / Made available in DSpace on 2011-05-27T19:53:31Z (GMT). No. of bitstreams: 1 68070200637.pdf: 3015909 bytes, checksum: 818e50c3b1c5fa166cfe49f931246fab (MD5) Previous issue date: 2010-05-18 / This study will collaborate by bringing some detailed analysis and findings on a special case study of a discontinuous product development process, trying to answer how the discontinuous product development process takes place and the main factors that influence this process. Additionally, it tried to explore some explanations for the difficulties generally faced by the companies to sustain innovation. The case is about the Motorola cell phone RAZR V3, launched in 2004. RAZR V3 was noted by industry experts as game-changing feat of design and engineering, selling more than 110 million units by end of 2008 and recognized as one of the fastest selling products in the industry. The study uses a single case methodology, which is appropriate given the access to a phenomenon that happened inside corporate dominium and it is not easily accessed for academic studies, besides being a rare case of success in the cellular phone industry. In order to magnify the understanding of the phenomenon, the exploration was extended to contrast the RAZR development process and the standard product development process in Motorola. Additionally, it was integrated a longitudinal reflection of the company product development evolution until the next breakthrough product hitting the cellular phone industry. The result of the analysis shows that discontinuous products do not fit well traditional product development process (in this case, stage-gate). This result reinforces the results obtained on previous studies of discontinuous product development conducted by other authors. Therefore, it is clear that the dynamics of discontinuous product development are different from the continuous product development, requiring different treatment to succeed. Moreover, this study highlighted the importance of the management influence in all the phases of the process as one of the most important factors, suggesting a key component to be carefully observed in future researches. Some other findings of the study that were considered very important for a discontinuous product development process: have champions (who believe and protect the project) and not only one champion; create a right atmosphere to make flow the creative process; question paradigms to create discontinuous products; simple guiding light to focus the team; company culture that accepts and knows how to deal with risks; and undoubtedly, have a company strategy that understands the different dynamics of continuous and discontinuous product development processes and treat them accordingly.