Social Interaction Technologies (SIT) have broadened the horizon of communication in terms of the way people are able to communicate. It is now possible to interact with others across the world and engage in numerous activities ranging from dating to political movements, hobbies and even professions (Chigona, Chigona, Ngqokelela, & Mpofu, 2009). Adolescents and pre-adolescents especially are inclined to make use of SIT in their social lives with the most popular mode of communication, apart from email, being instant messaging (IM) (Brown, Mounts, Lamborn, & Steinberg, 1993; Bryant, Sanders-Jackson, & Smallwood, 2006; Madden & Rainie, 2003). Adolescents tend to use IM regularly as a tool to maintain relationships and girls especially, use it as a tool to socialise (Jennings & Wartella, 2004; Lenhart, Rainie, & Lewis, 2001). The mobile phone or cell phone, which is another example of an SIT-based communication, has become an established medium of technical, social and commercial communication in South Africa. It has given rise to the development and vast growth of a mobile youth culture who consider it an essential tool for communicating (Bosch, 2008). In South Africa, instant messages may be sent via mobile phone using one of two methods: MXit and the SMS (short messaging service). MXit and the SMS are considered convenient tools of communication as an ongoing conversation in the form of a text message may be maintained in the present (Yoshii, Matsuda, Habuchi, Dobashi, Iwata, & Kin, 2002).

M. Tech. Business Administration / This study aims to evaluate how the use of mobile messaging applications by small enterprises can help build sustainable businesses by assisting small enterprise owners to mobilise their services and products in order to take advantage of the rapid growing base of mobile consumers in Africa and beyond the continent. The common major constraints to the growth and development of SMMEs in developing countries include: limited access to finance, limited access to business training, technological limitations, limited access to markets, poor transport infrastructure and limited business management skills. It was further found that the lack of use of the different kinds of Information and Communications Technology (ICT) was attributed to issues around need, affordability, availability and access.