Made available in DSpace on 2015-12-03T18:32:49Z (GMT). No. of bitstreams: 1 Jose_Mario_Roncari.pdf: 1862231 bytes, checksum: 9162114a0b54c1d6220026d2a5ed4329 (MD5) Previous issue date: 2003-10-29 / The health sector in Brazil has suffered several changes, mainly in the last forty years, resulted from the incapacity of the public power to manage in an efficient manner the policies and resources, from the privatization trends of the sector motivated by this incapacity and from the high demand for health services. In this scenario, many organizations have surged managing the health services. The health services nonetheless have become a highly attractive business due to their particular demand, to the inexistent further requirements to the inroad of companies into the sector and to the absence of regulating mechanisms by the Brazilian public power. This work thoroughly analyzes the Unimed issu, a non-centralized organization composed by medical help cooperatives, which act in the private health sector, also characterized as complementing health sector and which presents characteristics of competitive conglomerating behavior, following cooperative economical and cultural patterns and that is placed with a marking and highly encompassing position in the ntional demand. The study presents bibliographic and documental analysis and develops the case study as a methodological basis to charracterize the main critical factors of its strategy in the competitiveness with other agents / O setor de Sa??de no Brasil sofreu diversas altera????es, principalmente nos ??ltimos quarenta anos, reflexo da incapacidade do poder p??blico em gerir de maneira eficaz as pol??ticas e recursos, da tend??ncia de privatiza????o do setor motivada por essa incapacidade e da alta demanda por servi??os de sa??de. Nesse cen??rio surgiram diversas organiza????es, empresariando os servi??os de sa??de. Os servi??os de sa??de por sua vez se tornaram um neg??cio altamente atrativo em virtude, da pr??pria demanda, da inexist??ncia de maiores exig??ncias para ingresso de empresas no setor e da aus??ncia de mecanismos reguladores por parte do poder p??blico brasileiro.Esse trabalho analisa detalhadamente o caso Unimed, uma organiza????o descentralizada formada por cooperativas de trabalho m??dico, que atuam no mercado de sa??de privado, tamb??m caracterizado como de sa??de suplementar e que possui caracter??sticas de conduta concorrencial conglomerativa, seguindo padr??es econ??micos e culturais cooperativistas e que se posiciona com participa????o marcante e de alta abrang??ncia na demanda nacional. O estudo apresenta an??lise bibliogr??fica, documental e desenvolve o estudo de caso como base metodol??gica para caracterizar os principais fatores cr??ticos de sua estrat??gia na concorr??ncia com outros agentes.