Augmented Insurance Solutions Limited, hereinafter referred to AISL will be an Insurance Brokerage firm that will provide insurance products and services. The owner has worked in the Insurance Industry in Belize for 13 plus years and did extensive market research that has led to being able to identify a key area of opportunity and thus AISL was created. The opportunity we identified was the fact that the insurance market of the world has experienced a form of positive disruption whereby insurance products and services that were formerly offered by an individual agent is now being offered by a Broker; in insurance this transition is referred to as a Broker Market. This business plan discusses the differences, advantages and disadvantages between an Agent and a Broker in upcoming chapters. So far, one Broker attempted and failed due to limited financing and not understanding clear the market environment. At the moment there are two Brokers in Belize and we know from being involved in the insurance industry that others are considering entering. Consequently, we will enter the industry ahead and create first mover advantage as we hope to be recognize as premier provider of insurance products with an all-inclusive approach to satisfying our customer needs. Our aim is to is offer insurance products and services to everyone. But such begs the question, how will we differentiate? We will differentiate in two principal ways discussed in detail in this plan under differentiation strategy. Briefly, we will differentiate by offering an encounter to those customers that visit our office. An encounter in this context is offering warm and sincere customer service. Unlike most companies that often treat the customer like another person in the line and often suggest products or service without first understanding the customers need(s). Another differentiation method that we will use is maximizing the power of technology. At the moment none of the companies in Belize are maximizing the power of technology. We will therefore be the first company to offer delivery of products and services in a technologically friendly manner. Using technology also create a synergistic link Millennials and Generation Z , a primary segment of our target market. Because very frequent customers especially among our target market are unable to access products and services as it either requires physically going to an office. Which is very difficult because of employment hour or is filled with manual applications. These limitations have created need/opportunity which AISL will now fill and leverage from using technology. We take a very proactive approach to business and as such have already identified our office location. The location we chose is a strategic location as it is very near to our sector of our target market, it is currently being developed to become the commercial capital of the city as well as 60% of the vehicular traffic and pedestrian transit this area. On the property chosen already has a building that was a small office and is being leased furnished. The owner of the property has also offered to us first refusal of acquiring the property after our lease expires in 3 years. AISL is in its start-up stages and still have very fluid plans and monitor the market very carefully to spot opportunities, trends and respond accordingly. The business will become operational in January 2018. AISL will be a privately owned Limited Liability Company. The Company will be financed jointly by the owner and a loan from a credit institution. The financing secured will be used to pay for acquiring a Broker’s License and other initial business startup cost. A portion of the financing will also be allocated to provide financial assistance during our initial month during which we may have low sales etc. The loan will be amortized over a five-year period and is provided for in our financials. We firmly believe that AISL will be a successful company because our focus is not only all encompassing but we also have a specific target market unlike any other Company in Belize. It is our belief, which is also supported by researched statistical data that our target population forms a part of the population with the most buying power. So if we are able to first acknowledge, then attract them ahead of our competition we will have a significant advantage. In addition, we are offering bespoke methods to satisfy the need of not only our target but others as well. Worthy of mentioning is that although the statistics reveal a market growth rate of 1.5%, we would like to point out that we are not seeking entry into the overall insurance market but rather as a Broker. Therefore, our competitors are direct Agents and the Insurance Companies themselves. Simply expressed, we are interested in acquiring a portion of the existing market currently being serviced by the aforementioned.