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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Showing 1 to 10 of 23 (0.11 seconds)Spelling suggestions: "subject:"interactive arketing"" "subject:"interactive amarketing""
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Interactive television and tourism : marketing WA to the UK pleasure travel market through interactive televsion applications /Schweda, Anika. January 2004 (has links)
Thesis (Ph.D.)--Murdoch University, 2004. / Thesis submitted to the Division of Arts. Bibliography: p. 420-436.
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The impacts of the levels of interactivity, vividness, and motivation on telepresence and revisiting intention in the new mediaHong, Seokmin. January 2003 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 2003. / Vita. Includes bibliographical references. Available also from UMI Company.
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The role of perceived interactivity in interactive ad processing /Wu, Guohua, January 2000 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 2000. / Vita. Includes bibliographical references (leaves 219-235). Available also in a digital version from Dissertation Abstracts.
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The effect of interactivity on comprehension and persuasion of interactive advertising /Macias, Wendy Ann Martin, January 2000 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 2000. / Vita. Includes bibliographical references (leaves 217-234). Available also in a digital version from Dissertation Abstracts.
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The impacts of the levels of interactivity, vividness, and motivation on telepresence and revisiting intention in the new mediaHong, Seokmin 06 July 2011 (has links)
Not available / text
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Effect of perceived interactivity of online stores on purchase intentionChangal, Karthik Reddy, January 2005 (has links) (PDF)
Thesis (M.A. in communication)--Washington State University. / Includes bibliographical references.
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Attribute-level interactivity, satisfaction, and loyalty in the online environment /Zhao, Miao. January 2003 (has links)
Thesis (Ph. D.)--University of Rhode Island, 2003. / Typescript. Includes bibliographical references (leaves 140-147).
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Discrete negative emotions generated in an interactive advertisement: an exploration of control as a medium effectVillegas, Jorge 28 August 2008 (has links)
Not available / text
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Discrete negative emotions generated in an interactive advertisement an exploration of control as a medium effect /Villegas, Jorge, January 2002 (has links) (PDF)
Thesis (Ph. D.)--University of Texas at Austin, 2002. / Vita. Includes bibliographical references. Available also from UMI Company.
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Unanticipated consequences of interactive marketing: systematic literature review and directions for future researchIsmagilova, Elvira, Dwivedi, Y.K., Rana, Nripendra P. 18 June 2020 (has links)
Yes / Internet and social media have created new opportunities and challenges for marketing practices. This research provides a comprehensive analysis of the unanticipated consequences of interactive marketing. The current study focuses on a number of aspects of interactive marketing research such as consumer-to-consumer and consumer-to-company communications, consumer brand engagement, impact of social influencers and online buzz, impact of online advertisement, companies adoption and use of new technologies by companies, consumer empowerment by digital technologies, complain handling, impact of mobile advertising, co-creation, and impact of social media marketing. This research provides a valuable synthesis of the relevant literature. The findings of this study could be used as an informative framework for both academics and practitioners.
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