Effect of perceived interactivity of online stores on purchase intention

Description

Thesis (M.A. in communication)--Washington State University. / Includes bibliographical references.

Links & Downloads

1. http://www.dissertations.wsu.edu/Thesis/Spring2005/K%5FChangal%5F030305.pdf

Tags

Teleshopping. Interactive marketing.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/58047151
Date	January 2005
Creators	Changal, Karthik Reddy,
Source Sets	OCLC
Language	English
Detected Language	English
Source	Online access for everyone