by Chan Hung-Chin, Fu Lai-Yan, Carmen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 47-50). / APPROVAL --- p.ii / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGMENTS --- p.viii / Chapter CHAPTER 1 - --- INTRODUCTION --- p.1 / Chapter 1.1 --- Main Theme --- p.2 / Chapter 1.2 --- Objective --- p.2 / Chapter 1.3 --- Methodology --- p.3 / Chapter 1.3.1 --- Interview --- p.3 / Chapter 1.3.2 --- Primary Data --- p.3 / Chapter 1.3.3 --- Secondary Data --- p.3 / Chapter 1.4 --- Report Structure --- p.4 / Chapter CHAPTER 2 - --- CASE DESCRIPTION --- p.5 / Chapter 2.1 --- What is Interactive Television? --- p.5 / Chapter 2.1.1 --- Potential Applications --- p.6 / Chapter 2.1.2 --- Value Chain --- p.7 / Chapter 2.2 --- Hongkong Telecom and iTV --- p.8 / Chapter 2.2.1 --- Company Background --- p.8 / Chapter 2.2.2 --- Why Developing i TV? --- p.8 / Chapter 2.3 --- Launching iTV in Hong Kong' --- p.10 / Chapter 2.3.1 --- Target Market --- p.10 / Chapter 2.3.2 --- Branding and Positioning --- p.10 / Chapter 2.3.3 --- Marketing Objectives --- p.11 / Chapter 2.3.4 --- Marketing Plan --- p.11 / Chapter 2.4 --- Current Situation --- p.12 / Chapter 2.4.1 --- Today's iTV --- p.13 / Chapter 2.4.2 --- Challenges --- p.14 / Chapter CHAPTER 3 - --- FOCUS GROUP INTERVIEWS --- p.18 / Chapter 3.1 --- Rationales of Using Focus Group Interviews --- p.18 / Chapter 3.2 --- Sample --- p.19 / Chapter 3.3 --- Specific Question Areas --- p.19 / Chapter 3.4 --- Summary of Findings --- p.21 / Chapter 3.5 --- Limitations --- p.25 / Chapter CHAPTER 4 - --- CASE ANALYSIS ……… --- p.27 / Chapter 4.1 --- Consumer Analysis --- p.27 / Chapter 4.2 --- 5Ps Analysis --- p.28 / Chapter 4.2.1 --- Product --- p.28 / Chapter 4.2.2 --- Price --- p.31 / Chapter 4.2.3 --- Promotion --- p.32 / Chapter 4.2.4 --- Place --- p.33 / Chapter 4.2.5 --- Personnel --- p.34 / Chapter 4.3 --- Factors Affecting Adoption Rate --- p.34 / Chapter 4.3.1 --- Relative Advantage --- p.34 / Chapter 4.3.2 --- Compatibility --- p.35 / Chapter 4.3.3 --- Complexity --- p.35 / Chapter 4.3.4 --- Trialability --- p.36 / Chapter 4.3.5 --- Observability --- p.36 / Chapter CHAPTER 5 - --- RECOMMENDATIONS --- p.37 / Chapter 5.1 --- Corporate-level Strategies --- p.37 / Chapter 5.2 --- Business-level Strategies --- p.38 / Chapter CHAPTER 6 - --- CONCLUSION --- p.40 / APPENDIX 1 --- p.41 / APPENDIX 2 --- p.42 / APPENDIX 3 --- p.43 / APPENDIX 4 --- p.44 / APPENDIX 5 --- p.45 / APPENDIX 6 --- p.46 / BIBLIOGRAPHY --- p.47

published_or_final_version / Business Administration / Master / Master of Business Administration

Lo Chi Ming John. / "Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 1997-98, design report." / Acknowlegement / Synopsis / Chapter Part One: --- Planning Strategy / Chapter 1. --- Background --- p.1 / Chapter 1.1 --- Project Brief / Chapter 1.2 --- Project Objectives / Chapter 1.3 --- Client / Chapter 1.4 --- Functional Relations / Chapter 1.5 --- Schedule of Accommodation / Chapter 1.6 --- Brief / Chapter 2. --- Site Aspect --- p.10 / Chapter 2.1 --- Site Criteria / Chapter 2.2 --- Site Options / Chapter 2.3 --- Final Decision / Chapter 2.4 --- Site Context / Chapter 2.5 --- Site Analysis / Chapter 2.6 --- Constraints and Opportunities / Chapter Part Two: --- Building Design / Chapter 3. --- Building Design --- p.17 / Chapter 3.1 --- Preliminary Options / Chapter 3.2 --- Schematic Concept / Chapter 3.3 --- Design Development / Chapter 3.4 --- Final Design / Chapter 4. --- Life Safety --- p.23 / Chapter 4.1 --- Means of Escape / Chapter 4.2 --- Fire Fighting / Chapter 5. --- Structure & Construction --- p.24 / Chapter 5.1 --- Options & Solution / Chapter 5.2 --- Construction Sequence / Chapter 6. --- special Study --- p.26 / Chapter 6.1 --- Construction Details / Chapter 6.2 --- Daylighting / Chapter 7. --- Cost --- p.29 / Chapter 7.1 --- Cost Analysis / Chapter 7.2 --- Source of Finance / Appendix / Programming Report

by Ng Yuen Yee Eva = 伍婉儀. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 80-81). / by Ng Yuen Yee Eva = Wu Wanyi. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- LITERATURE REVIEW --- p.4 / Customer Satisfaction and Dissatisfaction of iTV Services --- p.4 / Customer Retention --- p.5 / Customer Satisfaction Research --- p.5 / Attributes and Features of iTV Services and their Performance --- p.6 / Chapter III. --- RESEARCH CONTEXT --- p.7 / Chapter IV. --- HYPOTHESE FORMULATION --- p.10 / Chapter V. --- METHODOLOGY --- p.14 / Decision Problem --- p.14 / Research Objectives --- p.14 / Research Design and Data Collection Form --- p.15 / Sampling Population and Frame --- p.16 / Sampling Frame and Sampling Method --- p.16 / Method of Administration --- p.17 / Chapter VI. --- FINDINGS --- p.18 / Overall Satisfaction --- p.18 / Why Customers Terminate the Service --- p.19 / Expectation and Usage --- p.20 / Satisfaction towards Individual Components --- p.22 / Video On Demand (VOD) Satisfaction Level --- p.22 / Correlation Between Satisfaction towards Components of iTV Content --- p.31 / Correlation of Satisfactions of Components of iTV Services with Satisfaction towards Overall iTV Content --- p.32 / Regression of Satisfactions towards Individual Aspect of iTV Services on Overall Satisfaction of the Services --- p.33 / Contrasting the Lost Customers Groups Exited for Different Reasons --- p.34 / No Time to Use: True or False? --- p.35 / Groups with Different Usage Rate Contrasted --- p.41 / Demographics --- p.41 / Chapter VII. --- MANAGERIAL IMPLICATIONS --- p.42 / Chapter VIII. --- LIMITATIONS --- p.43 / Chapter IX. --- CONCLUSION --- p.44 / APPENDIX I: LEVEL OF ANALYSING UNITS --- p.45 / APPENDIX II: SATISFACTION WITH ITV CONTENTS CONPONENTS: DETAILED STATISTICS ANALYSIS AND CHARTS --- p.47 / Video On Demand --- p.47 / Home Shopping --- p.50 / Music On Demand --- p.52 / Home Banking --- p.54 / Racing On Demand --- p.56 / Education On Demand --- p.58 / Radio On Demand --- p.60 / Overall Satisfaction towards iTV Content and Pricing --- p.62 / Equipment --- p.63 / System Performance --- p.65 / APPENDIX III: WATCHING PATTERN --- p.67 / APPENDIX IV: QUESTIONNAIRE --- p.70 / BIBLIOGRAPHY --- p.80