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The distribution of the population has multiple implications on regional development and planning. In-migration is frequently seen as the only possible solution in order to rejuvenate the population and stimulate regional development in sparsely populated regions. A population increase results in greater tax revenues, meaning that local authorities can plan for their inhabitants and expenditures in a more sufficient way. In addition, certain professionals are needed in order to support essential local services such as schools and hospitals. Place marketing with the intention of attracting in-movers has become increasingly popular, especially for rural, sparsely populated Swedish municipalities. Still, the outcome from place marketing efforts are dubious and in addition, migration has a temporal aspect and individual migration propensity usually fluctuates over time. This begs the question – how long do in-movers stay? Is there potential for long lasting development in sparsely populated regions connected to in-movers or is it temporary? This study focuses on the duration of time until an in-mover re-migrates from Region 8 in northern Sweden and which socioeconomic and demographic factors that influences the out- migration. This is studied by applying an event history method with discrete-time logistic regressions. The study follows individuals in working age that moved to any of nine specified municipalities in Västerbotten and Norrbotten County, sometime between 2000 and 2011. Questions posed for the study is: i) On average, how long did people who moved to Region 8 between the years 2000-2011 stay in the region? ii) What are the socioeconomic and demographic factors that influence the out-migration from the region? iii) Do the influencing factors differ between women and men? The results show that the time perspective matters as the risk of moving out was highest in the initial years and that it declines with time. 30 % of the sampled in-movers had moved out again within the time of observation, and on average the in-movers stayed for nine years. The regression results indicated that the factors that had the greatest influence on the out- migration was unemployment, being between 20-26 years old, high education, having and unemployed partner, and having children below school age. Women had a slightly lower likelihood of moving out compared to men, and the most prominent influential factor to outmigration that varied between women and men was unemployment.