Business leaders require the appropriate strategies and knowledge to successfully grow their companies through international expansion. Multinational enterprises (MNEs) in the West Bank in Palestine often encounter complex barriers as the executives of the firms explore business opportunities in foreign countries. The objective of this single case study was to explore, in depth, the perspectives of business leaders from a population of executives of an MNE in the West Bank. The conceptual framework used in the study was cultural intelligence. The selected multinational business leaders participated in semistructured, face-to-face interviews followed by member checking. The 2 executives of the MNE shared their experiences and knowledge concerning the internationalization processes of their company. The data analysis process followed Yin's 5-phase analysis cycle; it entailed an analysis of interview responses followed by member checking and a review of administrative documents of the MNE under study. Three themes emerged from the data analysis: international knowledge and adaption of local conditions, strategic partnerships, and diversification and specialization. The findings from the study could contribute to positive social change by encouraging executives to explore business opportunities in the West Bank, resulting in an increase in employment rate and better living standards for the residents.

Foreign direct investment (FDI) has been touted in literature and by numerous studies on the topic as one of the main drivers of economic growth globally. Its benefits transcend from host to home countries, introducing related benefits that would not be realised without FDI. In sub-Saharan Africa, FDI is further regarded as one of the main avenues to alleviate resource deficits on the continent. Moreover, FDI is considered critical in mitigating socio-economic challenges experienced in many parts of the sub-continent. However, the continent lags behind the rest of the world in both outward FDI (OFDI) and inward FDI. Furthermore, intra-Africa FDI is also the lowest intra-regional FDI in the world. Various studies have been conducted on how MNCs strategise for their FDI initiatives and how the host country attributes render nations either attractive or otherwise to FDI. However, most of the studies have been premised on the developed world, mainly neglecting the unique characteristics of the continent. Africa has become a potentially attractive FDI destination for MNCs, as it has achieved consistently higher economic growth rates when compared to the rest of the world in the past few decades. However, the relatively few studies on the business environment, compounded by the often-negative media publication about the continent have rendered Africa a treacherous investment destination for MNCs. Democratic South Africa is a relatively new country in Africa. However, it is an important economic force on the continent due to superior resources and expertise formulated in the country over centuries. South African-originated MNCs currently form the bulk of MNC activity on the continent. However, SA MNCs have reported mixed fortunes in their OFDI endeavours in the rest of the sub-continent with many disinvestments, especially over the past two decades. These business closures continue up to the present day. This primary purpose of this study was to add to the existing literature on OFDI to ascertain scientific solutions to mitigate inappropriate business strategies being adopted by SA MNCs on the rest of the continent, especially those MNCs that invest in agribusiness. The study is unique in that it investigates the firm, host industry and overall host country attributes of OFDI in agribusiness. Furthermore, the study focused on the four regions of sub-Saharan Africa (East, West, Central and Southern Africa) to ensure that the regional dynamics of the continent are considered. The study also considered the effects of the different historical legal and business processes of the continent by factoring in anglophone, francophone and lusophone countries in the study. The formulation of this study and incorporation of these specifics therefore rendered this study different from existing studies. Furthermore, agribusiness is one of the most important industries in Africa, employing most of its populace, given the unique agrarian nature of the continent. However, there are negligible studies on FDI in agribusiness on the continent. To bridge this academic lacuna, the current study primarily focused on this sector that is critical to most African economies. The research, therefore, fills these gaps in the existing literature. The period under study was from 2000 to 2018. With the usage of annual data sourced from reliable sources in a robust panel regression approach, the findings of the study are as follows. Firm heterogeneity plays a critical role in the success of FDI initiatives. The study found that the asset base of an MNC was pertinent for the success of OFDI. Firms that relied on debt funding encountered challenges in OFDI processes. The research also found that profitability remained the main priority of MNCs, given that profitability and FDI share significant positive relationships. Interestingly, the findings established that MNCs that had a long history in their home countries struggled with OFDI, attributable to their limited ability to adapt their tried and tested home processes to new, unique markets on the rest of the continent. The findings on the agribusiness sector of host countries revealed that countries with progressive policies in agribusiness attracted additional and better FDI. For instance, investments in agri-infrastructure were beneficial to those host countries, showing that countries that prioritised agribusiness reaped the benefits, especially in the long term. Furthermore, there was clear evidence that FDI had a mutually beneficial relationship with crop and livestock production as well as value addition in agribusiness. There were mixed and useful findings regarding the impact of climate, food security and arable land as they relate to agribusiness FDI. Finally, the study supported the importance of institutional sturdiness on FDI. Although the study corroborated the direct relationship between FDI and economic growth, the findings revealed varied effects of the FDI relationship with unemployment, political stability and infrastructural development. The research findings inferred the importance of policy interventions to ensure that FDI initiatives are optimised to realise food security and growth in order to alleviate poverty and other social challenges experienced in the continent. / Business Management / D. Com. (Business Management)