In the era of knowledge economy, the foundation of the organization is not money, material capital, or technology, but is human capital and knowledge. During the recent years, Taiwanese enterprises have faced the trend of globalization. For many international companies, their overseas subsidiaries have grown at a rate faster than ever before. Therefore, researchers have begun to emphasize on the management issues of overseas subsidiaries, especially in the human capital. The purpose of this research is to develop a framework of strategic human capital at the subsidiary level in international companies. In this framework, we first categorize international human capital at the subsidiary level. Then the analyses of the determinants of international human capital are undertaken. Using a sample of Taiwanese companies who have subsidiaries operating globally, we test a set of hypotheses among the variables. The major findings of this study are listed below: I. The international company¡¦s human capital can be categorized into three types: 1. Input of human capital; 2. Transformation of human capital, including the executive¡¦s leadership of knowledge and vision, and employees¡¦ ability of entrepreneurship and innovation; 3. Output of human capital. II. Based on the cluster analysis, four different strategic roles of overseas subsidiaries have been found. 1. Integrated player; 2. Implementor; 3. Local Innovator; 4. Moderate subsidiary, instead of a global innovator. III. Different characteristics of organization also bring different composites of human capital. 1. Investment ratio of a parent company has significant differences on input of human capital. 2. The established years of a subsidiary have a significant difference on input of human capital. 3. Employees in different geometrical areas have significant differences on the employees¡¦ ability of entrepreneurship and innovation. 4. The number of employees has significant differences on input of human capital. IV. Strategic roles of overseas subsidiaries (including inflow of knowledge and outflow of knowledge) are the crucial determinants of international human capital (including input of human capital, the executive¡¦s leadership of knowledge and vision, employees¡¦ ability of entrepreneurship and innovation, and output of human capital). However, their relationships are moderated by subsidiary¡¦s characteristics of organization.

This diploma thesis deals with communication strategies of four transnacional companies, L'Oréal, Henkel, Unilever and Procter&Gamble, which target students. The thesis compares particular communication channels, tactics and strategies that the companies use to attract the most talented candidades and to be able to gain employees with highest potencial. The objective of the thesis is to find out if the companies can identify the right target group, approach it through appropriate channels and communication content and hand over an image of the firm as an ideal employer.

This diploma thesis is focused on the current state of the marketing mix of a chosen company focused on project management consulting. Solutions to improve the marketing mix of this company are proposed based on the results of marketing analyses of the external and internal environment of the company.

This thesis deals with the issue of job and working conditions in British call centers located in the third world countries (understood in developing countries and countries of the former Soviet Union). The aim of this thesis is to analyze the existing job opportunities and working conditions and the applied principles and practices of human resource management and marketing in the call center of the British International company Cupid plc in Ukrainian city Dnepropetrovsk, identify the problems and suggest solutions. The thesis is divided into eight chapters: organizing (explains the essence of organizing and classifies the types of organizational structures), call center (describes the traditional call center model, modern trends and problems in call centers), international company (explains the philosophy and strategy of companies at the international market); the third world countries (defines and characterizes the problems of the third world countries), human resource management of the international company (defines and explains the strategy, policies and practices of human resources management of the international company); marketing of the international company (defines and explains the strategy, policies and procedures of customer relationship management of the international firms); call centers of the international companies in the third world countries (gives examples of the activities and problems of British call centers in India, Pakistan and the Philippines); British call center in Ukraine (analyzes specific British call center of the international company in Ukrainian city Dnepropetrovsk). This thesis is processed using literature, case studies, internal documents and personal experience of the author.

Thesis Internal Communication of Company Moeller Elektrotechnika Ltd. deals with the way of communication between controlling company and its subsidiary. In the first part there are described in more details the individual companies which are involved in the creation of the whole internal communication, it is Moeller GmbH, Eaton and Moeller Elektrotechnika Ltd. In the next part there is a theory that describes the issue of internal communication as such, its benefits, forms, etc. Finally, there is described setting of communication in international company Moeller Elektrotechnika Ltd., then what communication tools are used, and how they are accepted by employees. The conclusion is devoted to the questionnaire which had the task to find out how employees evaluate the principles of corporate culture as comparison to the years of 2005 and 2008.

This thesis explores specific aspects of human resource management in an international environment. The purpose of the thesis is to analyse some of HR activities in an multinational organization and to provide recommendations to challenging areas in company Concur.

Научная новизна исследования состоит в разработке программы по усилению использования коммуникационных ресурсов территории для привлечения международной компании. Практическая значимость исследования заключается в применении авторских предложений по усилению использования коммуникационных ресурсов территории для привлечения международной компании. Эффективность рекомендаций – предложенные автором рекомендации по усилению использования возможностей территории для привлечения международной компании позволят максимизировать информационное присутствие региона во внешней среде, привлечь новый бизнес и инвесторов, выстроить взаимовыгодное коммуникационное взаимодействие с новыми партнерами и стейкхолдерами, что, в результате приведет к экономическому росту и развитию региона, повышению качества условий ведения бизнеса, росту благосостояния населения. / The scientific novelty of the research consists in the development of a program to strengthen the use of the territory's communication resources to attract an international company. The practical significance of the research lies in the application of the author's proposals to strengthen the use of the territory's communication resources to attract an international company. Effectiveness of recommendations – the recommendations proposed by the author to strengthen the use of the territory's opportunities to attract an international company will maximize the information presence of the region in the external environment, attract new business and investors, build mutually beneficial communication interaction with new partners and stakeholders, which, as a result, will lead to economic growth and development of the region, improve the quality of business conditions, increase well-being population.

The subject of this thesis is to analyze the current state of internal communication in an international company, identify weaknesses in communication channels with respect to intercultural differences and propose remedial actions to ensure the effective flow of information within the whole organization. For this purpose, the thesis is divided into two systematic parts. The theoretical part is devoted to the introduction of basic terms like communication, communication flow, intercultural communication and internal communication. The empirical part is focused on the analysis of internal communication in the selected international company, and on the implementation of the two proposed changes related to digital communication channels. The second part is focused on the questionnaire research which was used as a basis to identify intercultural differences and also uncover weaknesses for further recommendations.

The diploma thesis deals with the marketing strategy of an international company. The theoretical part presents the characteristics of marketing and selected analyzes. The practical part analyzes the international company WABCO Holding Inc. and includes macro-environment and micro-environment analyzes and research. Finally, proposals compiled using the data obtained from analyzes and research are presented, representing measures to improve the company's marketing strategy.

L’environnement socio-économique actuel se caractérise, en particulier, par une concurrence de plus en plus forte entre les entreprises et des marchés en rapide évolution, obligeant ainsi ces entreprises à innover afin de pérenniser leurs activités. L’innovation reste cependant complexe et difficile à mettre en place notamment pour les entreprises qui souhaitent diversifier leurs innovations et ne plus se limiter uniquement aux innovations d’ordre technique. Ainsi, certaines d’entre elles choisissent de mettre en place une démarche d’innovation centrée sur leurs utilisateurs/clients. Cette approche reste assez peu étudiée, notamment pour les entreprises industrielles ; il apparaît dès lors comme nécessaire de s'interroger sur le déploiement d’une telle démarche. C’est dans ce cadre que se situe notre problématique de recherche que nous pouvons formuler ainsi : « Comment favoriser la mise en place d’une démarche d’innovation centrée utilisateur/client au sein d’une entreprise industrielle internationale positionnée sur un marché B2B ? » Nos travaux ont été conduits au sein d’un sous-traitant automobile français positionné sur un marché B2B international. Quatre contributions majeures ressortent de nos travaux de recherche : (i) une description des typologies d’innovation déjà mises en place au sein de cette entreprise, considérée comme assez représentative des entreprises industrielles positionnées sur un marché B2B ; (ii) une définition du processus d’innovation centrée utilisateur/client pour l’entreprise et plus particulièrement des premières phases de ce dernier où les utilisateurs/clients sont les plus impliqués ; (iii) une proposition de méthodes et outils favorisant la mise en place d’une démarche d’innovation centrée utilisateur/client ; (iv) une validation de l’efficacité de la démarche mise en place avec ces outils associés. Ces contributions nous ont permis de répondre à notre problématique de recherche et de participer ainsi au soutien de la mise en place d’une démarche d’innovation centrée utilisateur/client au sein d’une entreprise internationale positionnée sur un marché B2B. / The current socio-economic environment is particularly characterized by a growing competition between companies and rapidly changing markets, forcing companies to innovate in order to maintain their activities. However, innovation remains complex and difficult to implement, especially for companies wishing to diversify their innovations and no longer be limited to technical innovations. Thus, some of them choose to implement an innovation approach focused on their users/customers. This approach remains relatively little studied, especially for manufacturing companies; therefore, it seems to be necessary to wonder about the deployment of such an approach. In this context, our research problematic can be expressed as follows: "How to support the setting-up of an innovation approach led by user/customer within an international manufacturing company positioned on a B2B market?” Our work was conducted in a French automotive subcontractor positioned on an international B2B market. Four major contributions emerge from our research: (i) a description of the typologies of innovation already implemented within this company, considered as fairly representative of manufacturing companies positioned on a B2B market; (ii) a definition of the process of innovation led by user/customer for the company, and more particularly the early phases of the process where users/customers are the most involved; (iii) a proposition of methods and tools that favor the setting-up of an innovation approach led by user/customer; (iv) a validation of the effectiveness of the set up approach with the associated tools. These contributions allowed us to respond to our research problem and thus participated in supporting the setting-up of an innovation approach led by user/customer within an international manufacturing company positioned on a B2B market.