M. Tech. Business Administration / Internet penetration in South Africa stood at 13.9% in 2011 as compared to average of 30% for the rest of the world. Given the racial demographics in South Africa where Black Africans constitute 79.5% of the population it stand to reason that given all things equal, Black Africans should constitute a greater part of the 13.9% however preliminary studies based on the number of subscribers of Asynchronous Digital Subscriber Line (ADSL) subscription in residential areas indicated the opposite. The 20.5 % remainder of the population made up of the Coloureds, Whites and Indians racial groups formed a greater part of the residential ADSL users in the country, which suggests that they are the greater users of internet.