M. Tech. Business Administration / In today's advanced technological era, new products are developing rapidly and market competition is increasing. It is important for technology-based companies to invest more in research and development to increase their development and design capabilities so that they can provide innovative products to an ever-changing market. Product development refers to the complete process of bringing a new product or service to the market. It has been an on-going journey for companies to find answers to the question why some companies are more successful with product development than others. Therefore there is a need for identifying and understanding the factors that influence successful product development to ensure that organisations remain the leaders in client and partner technology. This study was based on the company Internet Solutions and was aimed at exploring and identifying the success factors in their product development process. The objective of the study was to review the current product development process being followed in Internet Solutions and identify any gaps in the process. A SWOT analysis was done to achieve this objective.