This Master's thesis deals with the Internet start-up companies' topic, their lifecycle and possible application of the classical business plan theory. The aim of the thesis is to describe the lifecycle of an internet start-up company from its early plan-ning phase, market research, to its business strategy statement. The aim is to provide a brief tutorial on planning and realization of an internet project too. To give advices and provide experiences, which have been gained during writing the thesis. This work brings to the reader a confrontation of a classical business plan with the entire internet project. It also aims to certify viability of the particular internet start-up idea mainly thanks to a wide research on the public's and attorneys' side of the market. Practical part of the thesis brings up an idea of the particular internet start-up company "Free Advice" and its business model, market research on this project, public's and attorneys' interest, initial phase and the beginning of the realisation of the project. Goals were achieved through practical work on the first three phases of the business plan. The author's added value is mainly in application of theoretical premises of the business plan to the concrete business idea. This will allow other entrepreneurs to easily implement the business plan theory to an internet project in order to justify its meaningfulness. The achieved results can be used in order to realise this particular idea and to get necessary funds.

This paper attempts to evaluate a dotcom start-up company and a professional young basketball player using Real Option Analysis in the investors’ points of view. That is, we are standing in the financers’ shoes and valuing both cases if they are worth investing in. We believe that real option analysis is the most appropriate valuation method from our current knowledge compared to other traditional valuation methods notably like the Net Present Value (NPV), therefore we try to prove that using both qualitative and quantitative descriptions. The authors concentrate more on applying quantitative methods than giving detailed definitions of real options. Binomial Pricing Model and Monte Carlo simulation with the help of MS Excel and MATLAB were used in the evaluation. The paper consists of two case studies, each tackled differently but both summarized up all together. The paper concludes with a table exhibiting when real options are valuable and a belief that game theory is essential in ROA. / Matlab Codes and Simulation&Binary Tree Model(Excel)